YouTube SEO, Video Growth & AI Content Strategist (Healthcare only)
Position
YouTube SEO, Video Growth & AI Content Strategist
Company
Branding Pioneers
Location
Remote / Hybrid (Delhi NCR preferred)
Engagement
Freelance (Initial 1 Month Evaluation)
The initial engagement will be on a freelance basis for one month to evaluate your quality of work, ownership, creativity, communication, and ability to generate measurable growth. Based on your performance, you may be offered a long-term full-time role.
About the Role
Branding Pioneers is India's leading healthcare marketing agency working with hospitals, doctors and healthcare brands.
We are looking for someone who has already grown YouTube channels for doctors or hospitals and understands how healthcare content works.
If you have never successfully managed and grown a doctor's or hospital's YouTube channel, please do not apply.
This role is not for someone who only edits videos.
We are looking for someone who understands:
- YouTube SEO
- AI Search Optimization
- Audience psychology
- Thumbnail CTR
- Retention Optimization
- Video Strategy
- Lead Generation
- Long-form Podcasts
- Shorts Strategy
- Instagram Growth
- TikTok/Reels Strategy
- AI-first content production
Mandatory Experience
Applicants must have:
- Minimum 2+ years experience in YouTube Growth.
- Successfully grown at least one doctor's or hospital's YouTube channel.
- Strong understanding of healthcare content.
- Experience in YouTube SEO.
- Experience using AI for video creation.
- Experience managing YouTube from strategy to publishing.
- Portfolio showing channel growth.
If you have never managed a healthcare YouTube channel, please do not apply.
Core Responsibilities1. YouTube Growth Strategy
You will completely own YouTube growth.
Responsibilities include:
- Channel audits
- Competitor analysis
- Growth strategy
- Content planning
- Publishing strategy
- Audience analysis
- Retention optimization
- Subscriber growth
- Lead generation strategy
2. YouTube SEO
Complete ownership of:
- Titles
- Descriptions
- Tags
- Chapters
- Hashtags
- End Screens
- Cards
- Playlists
- Channel SEO
- Playlist SEO
- Metadata optimization
- Search intent optimization
Tools expected:
- VidIQ
- TubeBuddy
- Google Trends
- ChatGPT
- Gemini
- Claude
- Perplexity
3. Thumbnail Creation
You should independently create high CTR thumbnails.
Using:
- ChatGPT
- Canva AI
- Ideogram
- Photoshop
- AI image generators
You should understand:
- Thumbnail psychology
- Click-through rate optimization
- Curiosity gaps
- Emotional triggers
- Healthcare thumbnail best practices
4. Video Shoot Direction
You are expected to attend client shoots regularly.
Responsibilities include:
- Visiting hospitals and clinics.
- Guiding doctors during recording.
- Coaching doctors on camera presence.
- Suggesting better hooks.
- Improving storytelling.
- Ensuring videos remain engaging.
- Planning B-roll requirements.
- Capturing additional reels and behind-the-scenes content.
You are expected to direct the shoot—not just attend it.
5. Script Writing
Using AI, you should create:
- English scripts
- Hindi scripts
- Podcast questions
- Reel scripts
- Educational scripts
- Patient awareness scripts
- Lead generation scripts
- Webinar scripts
Scripts should maximize:
- Retention
- Watch Time
- Shares
- Comments
- Leads
6. Long-form Content Strategy
You are responsible for:
- Podcast planning
- Episode structuring
- Hook writing
- CTA placement
- Storytelling
- Audience retention
- Clip extraction opportunities
7. Shorts & Reels Strategy
You are expected to:
- Identify viral hooks.
- Extract clips.
- Create reels.
- Create Shorts.
- Repurpose podcasts.
- Plan posting schedules.
8. Video Editing
You should know AI-assisted editing.
Expected tools:
- CapCut
- Premiere Pro
- Descript
- Opus Clip
- Veo
- Runway
- Kling
- Higgsfield
- Seedance
You should understand:
- Hook editing
- Fast-paced editing
- Captions
- Motion graphics
- Sound design
- Retention editing
9. Instagram & TikTok Growth
You should understand:
- Instagram Algorithm
- Reels Strategy
- Story Strategy
- Carousel Strategy
- TikTok Growth
- Cross-platform repurposing
10. AI-First Workflow
You are expected to extensively use:
- ChatGPT
- Claude
- Gemini
- Perplexity
- Grok
- Google AI Studio
- VidIQ AI
- Canva AI
- Higgsfield
- Kling
- Veo
- Runway
- Opus Clip
AI should be used for:
- Research
- Scripts
- Titles
- Descriptions
- Thumbnails
- Video Ideas
- Editing
- Reporting
- Trend Research
11. Monthly Growth Expectations
For every project you manage, we expect:
- Minimum 1,000 new followers/subscribers per month.
- Continuous increase in impressions.
- Continuous increase in watch time.
- Higher click-through rate.
- Better audience retention.
- Growth in engagement.
- Lead generation improvement.
12. Lead Generation Focus
Content should generate:
- Website enquiries
- WhatsApp enquiries
- Appointment bookings
- Brand awareness
- Patient trust
- High-quality healthcare leads
The objective is business growth—not just views.
13. Client Communication
Responsibilities include:
Daily
- Client coordination.
- Video approvals.
- Topic discussions.
- Content updates.
Weekly
- Growth review.
- New content ideas.
- Competitor discussions.
Monthly
- YouTube analytics presentation.
- Strategy presentation.
- KPI review.
- Growth roadmap.
14. KPIs
Performance will be measured on:
- Subscriber Growth
- Watch Time
- Views
- Impressions
- CTR
- Average View Duration
- Audience Retention
- Leads Generated
- Engagement Rate
- Video Publishing Consistency
15. What We Are Looking For
Someone who:
- Thinks like a YouTube strategist.
- Understands audience psychology.
- Loves AI.
- Understands healthcare.
- Creates videos that generate patients.
- Takes ownership.
- Learns continuously.
- Works proactively.
Important Note
If you have never successfully grown a YouTube channel for a doctor, hospital, or healthcare brand, this role is not suitable for you.
We are looking for someone who can start delivering results immediately and understands the unique challenges of healthcare content marketing.
The first month will be on a freelance basis to evaluate your capabilities. Based on performance, quality, and measurable growth, a long-term opportunity may be offered.
Branding Pioneers
Healthcare Marketing | AI | Digital Growth
