Job Title : Marketing Manager
Institute : NET's - Navodaya Medical College Hospital and Research Centre
Location : Raichur Karnataka
Role Overview:
We are looking for a proactive and result-driven Marketing Manager to drive patient footfall growth and strengthen the outreach network of Navodaya Medical College Hospital & Research Centre. The ideal candidate should have strong local market knowledge, excellent communication skills, and a good understanding of government healthcare schemes and patient facilitation processes.
Key Responsibilities
1. Patient Outreach & Footfall Generation
- Promote hospital services, specialties, OPD, IPD, and diagnostic facilities
- Regular Doctors Meet and feedback to their previous referral patients
- Maintaining a good rapo with referring doctors and Influencers
- Increase patient visits through field marketing and community engagement like ABARK Arogyamitras, Govt Employees associations, Corporates companies etc.
- Follow up on patients referred from health camps and outreach programs
2. Health Camps & Community Activities
- Plan, coordinate, and execute health camps (general & specialty)
- Liaise with RMPs, NGOs, PHCs, ASHA workers, Anganwadi staff, and local influencers
- Ensure post-camp patient conversion and tracking
3. Referral & Doctor Coordination
- Build and maintain relationships with:
- RMPs, local doctors, and clinics
- Government health staff and scheme coordinators
- Coordinate with hospital doctors for specialty camps, CMEs, and doctor meets
4. Government & Insurance Schemes
- Promote schemes such as:
- Ayushman Bharat/Arogya Karnataka (ABARK)
- Yeshashwini
- KASS, Corporates insurances, Industries and surrounding corporate companies.
- Guide patients on eligibility and referral process
- Coordinate with scheme desk and departments for smooth admissions
5. Marketing & Promotional Activities
- Conduct door-to-door IEC activities (flyers, pamphlets)
- Organize influencer meets, RMP meetings, and awareness programs
- Support social media promotion by sharing testimonials, camp updates, and success stories
6. Reporting & Documentation
- Maintain daily activity reports and field visit logs
- Track OPD/IP conversions, surgery referrals, and camp outcomes
- Submit weekly and monthly performance reports to management
Key Skills & Competencies
- Strong communication and interpersonal skills
- Field-oriented, target-driven approach
- Ability to work with medical, administrative, and government stakeholders
- Basic computer knowledge (MS Excel, reporting)
- Local area knowledge and language fluency preferred
Requirements:
- MBA in Marketing, or related Field
- Prior experience in hospital marketing, healthcare business development, patient counseling, or healthcare outreach is preferred.
- Strong understanding of Ayushman Bharat, Yashaswini, Ayush, ABHA, and other government healthcare schemes
- Fluency in Kannada & Knowledge of Telugu will be an added advantage.
- Excellent networking, communication, and interpersonal skills.
- Willingness to travel locally for field visits and outreach activities
Preferred
- 5 to 8 Years of Experience working with hospitals, healthcare institutions, or medical outreach programs
- Good understanding of the local healthcare ecosystem and patient behavior.
