Healthcare Brand Marketing

Responsibilities

Develop and execute long-term brand plans, messaging frameworks, and unique value propositions to differentiate services in a highly competitive medical landscape

Plan and oversee multi-channel digital and traditional marketing campaigns

Partner with medical professionals, administrators, and sales teams to align marketing efforts with organizational goals and physician referral networks

Monitor market trends, analyze patient behaviors, and conduct competitive research to identify new demographic opportunities.

Measure campaign effectiveness and ROI using metrics like Patient Acquisition Cost (PAC), engagement, and appointment

Qualifications

Bachelor's or Master's degree in Marketing, Communications, Healthcare Administration (MHA), or an MBA with a specialization in Healthcare Management.

Exceptional communication, crisis management, and the ability to translate complex medical information into patient-friendly content

Experience: Typically 7- 8 years of relevant marketing experience, preferably within a hospital, pharmaceutical, or medical device organization.