This opportunity is with a fast-growing, well-regarded real estate developer in Bangalore, with over 20 million sq. ft. of residential developments and having recently crossed ₹1,000 Cr in quarterly revenue.
Key Responsibilities
1. Channel Strategy & Ecosystem Development
- Define and execute a structured channel partner strategy (brokers, IPCs, aggregators)
- Segment partners based on capability, geography, and project fit
- Drive long-term partner engagement, governance, and performance frameworks
- Build strategic alliances to ensure consistent, high-quality deal flow
2. Pre-Sales Transformation
- Design a high-conversion pre-sales architecture (inside sales, digital sourcing, site visit funnel)
- Establish clear lead qualification frameworks and SLAs
- Optimize lead-to-visit and visit-to-closure journeys through data and process interventions
- Integrate pre-sales tightly with marketing and sales for seamless funnel movement
3. Customer Lifecycle & Loyalty Strategy
- Build and scale customer loyalty and referral programs as a key sourcing channel
- Drive initiatives to enhance customer lifetime value and repeat business
- Create structured engagement journeys across pre-sale, post-sale, and ownership lifecycle
4. Sourcing Analytics & Performance Management
- Establish end-to-end funnel visibility across all sourcing channels
- Drive optimization of:
- Cost per lead / acquisition
- Channel ROI
- Conversion ratios
- Use insights to continuously refine channel mix and sourcing strategy
5. Leadership & Cross-Functional Alignment
- Build and lead teams across channel sales, pre-sales, and sourcing operations
- Partner with sales, marketing, CRM, and project teams to align demand and supply
- Drive a culture of accountability, agility, and performance excellence
Key Requirements
- 15–20 years of experience in real estate sales sourcing / channel strategy / pre-sales leadership
- Proven experience in building and scaling sourcing engines for large projects or portfolios
- Strong network within broker/IPCs ecosystem
- Deep understanding of sales funnels, conversion levers, and customer lifecycle management
- Demonstrated ability to drive data-backed decision making and strategic execution
