Role Overview
We are seeking an experienced Head of SEO & AI Search Optimization to lead Shoolini University's organic growth strategy across Google Search, AI-powered search engines, answer engines, and knowledge platforms
.The ideal candidate will possess deep expertise in Technical SEO, Content SEO, Programmatic SEO, Analytics, and Answer Engine Optimization (AEO). They will be responsible for increasing visibility, rankings, traffic, leads, and brand authority across search ecosystems, including Google, ChatGPT, Gemini, Perplexity, Claude, and other AI-driven discovery platforms
.This role requires a blend of strategic leadership, technical proficiency, content understanding, and data-driven decision-making
.
Key Responsibilities
- Develop and execute SEO, AEO, and AI Search strategies to drive organic traffic, visibility, and lead generation.
- Lead technical SEO initiatives, including site audits, crawlability, indexing, schema implementation, and Core Web Vitals optimization.
- Optimize content for AI-driven search experiences, featured snippets, AI Overviews, and answer engines.
- Build topical authority through content strategy, semantic SEO, and entity-based optimization.
- Monitor search performance, analyze competitors, and create actionable insights using GA4, Search Console, and SEO tools.
- Collaborate with content, admissions, academic, PR, and development teams to enhance search visibility.
- Stay updated on emerging AI search trends and implement innovative optimization strategies.
- Lead and mentor SEO teams, manage external partners, and establish SEO best practices across the organization.
Required Qualification
- Bachelor's degree in Marketing, Computer Science, Data Analytics, Communications, or related field.
- 8+ years of experience in SEO with at least 3 years in a leadership role
- Proven experience scaling organic traffic for large websites with thousands of pages.
- Strong understanding of higher education marketing is preferred
- Experience working in education, edtech, SaaS, publishing, or large content-driven organizations.
- Demonstrated success in improving rankings for highly competitive search terms.
- Experience managing websites with 100,000+ indexed pages.
- Familiarity with AI content workflows and search-driven content automation.
What we are offering:
- Opportunity to shape the organic growth strategy of one of India's leading universities
- Access to cutting-edge AI and digital marketing initiatives
- Collaborative and innovation-driven culture
- Competitive compensation and performance incentives
- Opportunity to build a future-ready search and AI discovery ecosystem.
