Head - PR & Communications

About the Company:

Founded in 2019, Traya is one of India's largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more!

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.

Having raised institutional capital from marquee VCs like Fireside Ventures, Kae Capital, Whiteboard Capital, Traya has more than 2.5L+ customers, with a 93% success rate and 30% MoM growth over the past year.

Brand Vision & Philosophy:

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

Job Summary:

We are seeking a strategic and dynamic Head of PR to lead our public relations efforts. This role involves building and maintaining a strong brand reputation, developing media strategies, and managing corporate communications. The ideal candidate will have a deep understanding of media relations, crisis management, and brand storytelling.

Key Responsibilities:

1. Media & Public Relations Strategy

• Develop and execute PR campaigns to enhance brand visibility and reputation.
• Build strong relationships with journalists, media houses, influencers, and industry stakeholders.
• Monitor media coverage and ensure positive brand representation.

2. Corporate Communications

• Create compelling press releases, articles, and thought leadership content.
• Serve as the company's spokesperson when required.
• Manage internal communications and ensure alignment with external messaging.

3. Crisis Management

• Develop crisis communication strategies and handle reputational risks.
• Provide quick and strategic responses to PR crises.

4. Brand Storytelling & Thought Leadership

• Position leadership as industry experts through interviews, speaking engagements, and content marketing.
• Ensure brand messaging is consistent across all channels.

5. Digital & Social Media PR

• Collaborate with marketing teams to amplify PR efforts through digital channels.
• Oversee online reputation management and engagement with media on social platforms.

6. Event & Campaign Management

• Plan and execute PR events, press conferences, and media briefings.
• Partner with influencers and media outlets for collaborations and sponsorships.

Key Requirements:

• Bachelor's/Master's degree in Public Relations, Communications, Journalism, or a related field.
• 8+ years of experience in PR, Corporate Communications, or Media Relations.
• Strong media network and relationships with key journalists and industry stakeholders.
• Excellent communication, writing, and storytelling skills.
• Experience in crisis management and handling media inquiries.
• Ability to work in a fast-paced, high-pressure environment.
• Knowledge of digital PR, influencer marketing, and social media trends.