Job Description

About the Company

i-TEK is one of India's leading AIDC and RFID technology organisations, with deep capabilities across RFID software platforms, intelligent edge devices and enterprise deployments.

Over 5 billion items tagged
More than 1,000 customers
Over 250 million scans processed every day
Deployments across 3,000+ retail outlets
Coverage across more than 10 million sq. ft. of warehouse space

i-TEK has built significant domain and technology expertise across retail, manufacturing, logistics and banking. Our strategic offerings include:

Garuda Vigil: A comprehensive RFID and AIDC management software platform designed to provide enterprises with real-time visibility, control and intelligence across their operations.
Skanix: i-TEK's intelligent edgeware and device ecosystem, designed to connect the physical and digital worlds and enable scalable RFID and AIDC deployments.

As i-TEK enters its next phase of growth, our ambition is to evolve from being a leading Indian RFID/AIDC company into a globally recognised products and platforms business. We are therefore looking to build a modern, AI-first marketing organisation capable of strengthening the i-TEK brand, creating global market visibility and generating measurable business opportunities.

About the Role

The Head - Marketing & Growth will build and lead the marketing function at i-TEK. This is not intended to be a conventional marketing role. The mandate is to create an AI-first, highly automated and outcome-oriented marketing engine that combines strong strategic thinking and creativity with technology, data and automation to deliver significantly higher output and business impact with a lean team. The individual will own i-TEK's brand and positioning, corporate messaging, product marketing, content, digital presence, social media, demand and lead generation, events, analyst relations, public relations and marketing operations. A particularly important responsibility will be building a scalable inbound and outbound demand-generation engine for India and international markets. The successful candidate will work closely with Business/Sales, Product Management, Engineering and Customer teams to translate i-TEK's technology, products, domain expertise and customer successes into compelling market propositions. This role provides an opportunity for an accomplished marketing leader to build the function from the ground up and, based on impact and organisational growth, potentially evolve into a broader CMO mandate.

Responsibilities

Brand Strategy, Positioning & Corporate Messaging
AI-First Marketing Operating Model
Demand & Lead Generation
Segmentation, Targeting & Market Intelligence
Product Marketing & Sales Enablement
Website, Digital Presence & AI Discoverability
Content & Thought Leadership
Social Media
Events, Customer Engagement & Experiences
Analyst Relations
Public Relations & Corporate Communications
Partner & Ecosystem Marketing
Marketing Operations, Analytics & Attribution

Qualifications

Approximately 12-16 years of B2B technology marketing experience. Strong experience marketing enterprise technology products, software platforms, SaaS or technology-led products. Demonstrated experience building or significantly scaling a marketing function. Strong experience in demand generation and digital marketing. Proven product-marketing and positioning capability. Experience working closely with enterprise Sales organisations. Exposure to both Indian and international markets. Experience marketing to large enterprise customers and senior technology/business decision-makers. Experience in Enterprise Software / SaaS, Retail Technology, Manufacturing Technology, Supply Chain & Logistics Technology, Industrial IoT, Enterprise Automation, AIDC / RFID, and/or Edge / Connected Device Technologies would be valuable. Direct RFID experience is desirable but not mandatory. The ability to understand complex technology and convert it into compelling customer propositions is more important.

Required Skills

AI & Technology Orientation
Strong strategic marketing capability
Excellent written and verbal communication
Strong product storytelling ability
Commercial and pipeline orientation
Analytical and data-driven decision-making
Comfort with technology and complex B2B products
High creativity combined with execution discipline
Ability to operate effectively with a lean team
Strong collaboration across Sales, Product and Engineering
High ownership and bias for action
Ability to build a function from the ground up
Curiosity and willingness to experiment
International outlook

During the first 12-18 months, the Head - Marketing & Growth should establish:

A clearly articulated i-TEK brand and positioning framework
Formal brand and messaging guidelines
Strong positioning for Garuda Vigil and Skanixa
A comprehensive and current sales/product collateral library
A measurable AI-enabled inbound and outbound demand-generation engine
Clearly defined ICPs, segments and target accounts
A consistent digital and social presence
Improved website and AI discoverability
A structured content and thought-leadership engine
A defined event and customer-engagement program
An analyst-relations roadmap
Marketing analytics and attribution
A lean, AI-first marketing operating model
Measurable contribution to qualified sales pipeline

Equal Opportunity Statement

i-TEK is committed to diversity and inclusivity in the workplace. We encourage applications from all qualified individuals regardless of race, gender, age, sexual orientation, disability, or any other characteristic protected by law.