Head of Storytelling & Content

Unbox Health is on a mission to bring radical transparency to what India consumes.

As India's first ratings platform for packaged foods & health supplements, we independently lab test products, publish unbiased ratings, and help consumers make informed decisions about what they put into their bodies.

In an industry full of noise, we're building clarity - and a category that hasn't existed until now.

The Role & Why It Matters

We're looking for a Head of Storytelling & Content who can help shape the voice, storytelling, and cultural presence of Unbox Health.

This is a high-ownership, early leadership role. You won't inherit a large team - you'll define the voice, systems, and creative standards, and grow the function as Unbox Health scales.

This isn't just about social posts and campaigns. It's about building trust, shifting consumer behaviour, and redefining how India thinks about food, ingredients, labels, and safety.

We're not just here to grow a brand, we're changing the ecosystem.

Who We're Looking For

Someone with 5–8 years of experience across brand, content, or creative strategy who:

• Believes in Unbox Health's mission, and is passionate about all things health & nutrition
• Has worked in advertising, or has experience running and growing social channels and campaigns
• Is genuinely curious about what India is eating, drinking and buying
• Understands consumption culture, behaviour, and internet subcultures. Has a pulse on the internet - what's trending, what matters, what sticks
• Loves the craft of content as much as the thrill of doom-scrolling for insights
• Has strong editorial judgement - knows what not to publish as much as what to publish
• Can balance provocation with credibility in a sensitive category like health
• Wants to build, not maintain; create, not copy

What You'll Be Doing

You'll work directly with the Founder to:

• Own the content engine: Plan monthly content calendars, campaigns, and experiments
• Build creative narratives that drive awareness, trust, and mindshare
• Grow and manage channels (Instagram, Youtube, Reddit & others as we scale)
• Lead creative execution across designers, writers, editors & collaborators
• Maintain consistency of tone, voice, quality and brand presence across all touchpoints
• Pitch & execute campaigns that spark conversation and consumer involvement
• Write & oversee long-form content (newsletters, website, educational pieces)
• Track performance & iterate based on data, engagement and behaviour shifts
• Spot collab opportunities and build relationships with aligned creators & internet communities

This role is equal parts thinking + doing. Strategy + execution. Brain + craft.

What Success Looks Like

In the first 6–9 months, success in this role looks like:

• A distinct, recognisable Unbox Health voice across platforms
• Content that doesn't just get views, but shapes opinions and sparks conversations
• Measurable growth in trust, engagement, and repeat consumption of content
• Campaigns people reference, remix, or argue about
• A content engine that compounds and doesn't need constant pushing

Who Should Apply

You might come from:

• A D2C, health-tech, or consumer startup
• A digital/creative/content agency
• A scrappy team where you wore multiple hats

Please note: This is a hybrid role based out of Bangalore. We work closely, move fast, and value in-person collaboration. So you'll need to be based in Bangalore or ready to relocate.

Compensation is competitive and structured as a combination of cash and equity, calibrated to experience.

If This Sounds Like You

Take a couple of minutes to fill out this short form. And we'll get back to you asap.

Apply here: https://forms.gle/SUH3eNfLq8mhAKtd7