Head of Social Media

Job Title: Head of Social Media

Location: Gurgaon (In-office)

Experience Level: 3-5 years

Compensation: Top of the Market (fixed + performance upside) with meaningful equity

About SigIQ.ai

SigIQ.ai is an AI x EdTech company on a mission to make one-on-one, world-class learning available to every student on Earth. Our debut AI tutoring app, PadhAI has already coached 200,000+ learners -- and, in a live showdown, claimed National Rank #1 on the 2024 UPSC exam, outscoring 1.3M student test takes and GPT-4o/Claude 3. This historical achievement was widely covered by 70+ national news outlets across India. Backed by GSV Ventures, The House Fund, Peak XV (Sequoia India), Duolingo, and more, we just announced a $10M seed round-- one of the five largest EdTech seed rounds in 2024.

About the Role:

We're looking for a senior, hands-on Head of Social Media who has already done it before -- someone who has scaled a brand from 10K followers to 5L+ followers in under a year and understands how social media translates into real business outcomes (installs, purchases, retention).

This role is not about posting content. It's about building a scalable growth engine.

You'll own strategy, execution, and team-building for our entire social presence -- Instagram, YouTube (Shorts + Long-form), X, Reddit, and emerging platforms -- and turn social into a meaningful revenue and distribution channel for our AI products.

What You'll Own:

1. Social Media Strategy & Growth

• Own and execute the end-to-end social media growth strategy across platforms (Instagram, YouTube, Shorts, X, Reddit, etc.).
• Drive aggressive but sustainable growth, with a proven track record of scaling to 5L+ followers.
• Transition brands from static / low-engagement content to a Reels-first, video-first growth model.
• Maintain >20% month-on-month follower growth (historical proof required).

2. Business Outcomes

• Build a distinct, defensible brand voice across all social platforms and ensure brand growth compounds over time.
• Drive virality-first content strategies that maximize reach, recall, and repeat exposure.
• Understand why content goes viral and how to systematically recreate it.
• Tie social media efforts directly to product outcomes (App installs/ Purchases / subscriptions/ Feature adoption)
• Collaborate closely with product and performance marketing teams to: Identify which organic content converts and repurpose high-performing organic posts into high-converting paid ads
• Own social funnels from attention trust conversion.

3. Team Building & Leadership

• Hire and scale a dedicated social/content team (video editors, writers, community managers, creators).
• Define clear roles, SOPs, content pipelines, and review mechanisms.
• Be a player-coach: strategic thinker + execution-driven operator.

4. Platform-Specific Mastery

Short-Form Growth (Instagram / YouTube Shorts)

• Deep understanding of short-form growth mechanics:
• Hooks, retention, watch time, repostability
• Creator psychology and trend cycles

Community-Led Growth (Reddit / Discord / X)

• Experience growing high-signal communities.
• Strong sense of moderation, trust, and long-term brand voice.

YouTube Long-Form (Expansion Focus)

• Ability to launch and scale YouTube long-form:
• Topic selection
• Script structures
• Thumbnails, titles, retention optimization

5. Multi-Platform Content Architecture

• Proven ability to adapt one core idea across platforms, for example:
• Long YouTube video Instagram Reel
• Reel Carousel
• Carousel Reddit discussion thread
• Build a repeatable content repurposing system.

6. UGC & Social Proof Systems

• Design and document UGC systems that incentivize users to create content.
• Leverage UGC for high-trust social proof at scale.
• Experience with creator collaborations, incentives, and attribution.

What We're Looking For:

Must-Haves

• Proven track record of scaling a brand from 10K to 5L+ followers in < 12 months.
• Senior experience at a startup / high-growth company (AI / Tech preferred).
• Strong judgment, reasoning, and ability to defend strategy with data.
• Comfortable owning ambiguity and building from zero one scale.

Broad (Horizontal) Skillset

• Basic video editing knowledge (enough to guide editors effectively).
• Strong scriptwriting instincts.
• Understanding of YouTube SEO.
• Performance marketing awareness -- knows which assets converts and why.

Why Join SigIQ.ai

• Work on AI-first products with massive distribution potential.
• Full ownership of one of the most critical growth levers.
• Backing to build your own team and systems.
• Competitive compensation with real upside (equity).
• High-impact, fast-execution environment.