Head of Sales

Company Description:

About UniSouk

UniSouk is a fast-growing e-commerce technology company building India's next-generation

unified seller platform that integrates with major marketplaces, payment gateways, logistics

systems and analytics tools into one intuitive dashboard for Indian brands and retailers. We

focus on simplifying digital commerce for small and medium businesses through a scalable

SaaS platform that supports ONDC, Amazon, Shopify and other channels.

Head of Sales

Title: Head of Sales

Location: Surat, Gujarat, India (Travel across Gujarat and key metros)

Department: Sales & Business Development

Employment Type: Full-Time

Reporting To: Founder / CEO

Role Overview

UniSouk is launching its product publicly and is now building its first sales organisation from

the ground up. As Head of Sales, you will be responsible for designing the entire sales

strategy, building the team, setting up processes and owning revenue for UniSouk across

priority markets. This is a senior, hands-on role suited for someone who enjoys zero-to-one

building and on-ground execution.

Key Responsibilities

1. Sales Strategy & Revenue Ownership

• Design UniSouk's go-to-market and sales strategy for D2C brands, manufacturers

and retailers across India.

• Define ICPs, segments, territories and pricing/packaging recommendations in

collaboration with founders and product.

• Own monthly/quarterly revenue targets and pipeline health; build robust forecasting

and reporting for leadership.

2. Sales Process & Playbook

• Build the full sales funnel and operating cadence: lead qualification, discovery,

demos, proposals, closing and handover to onboarding.

• Implement tools and CRM processes for lead tracking, pipeline hygiene, activity

logging and performance measurement.

• Standardise sales assets: pitch decks, battlecards, objection-handling sheets and

ROI calculators tailored to UniSouk.

3. Team Building & Leadership

• Hire, train and manage a team of on-ground Sales Executives (starting with Gujarat

and then expanding to other regions).• Run weekly coaching, shadowing and field visits to improve conversions and sales

quality.

• Set clear goals and incentive structures aligned with revenue and retention, not just

sign-ups.

4. Cross-Functional Coordination

• Work very closely with Customer Support & Onboarding to ensure smooth handover,

implementation and early-life success.

• Coordinate with Marketing on campaigns, messaging and lead-gen experiments;

close the feedback loop on lead quality.

• Partner with Product and Tech to feed back market insights, feature gaps and

integration opportunities from the field.

5. Enterprise & Key-Account Sales

• Personally own and close strategic deals with larger brands, agencies and channel

partners in early phases.

• Build reference accounts and case studies that future teams can leverage for scale.

Required Skills & Experience

• 7–10+ years of experience in B2B sales, with at least 3–5 years in

SaaS/e-commerce/retail-tech selling to SMBs and mid-market clients.

• Demonstrated experience building or scaling a sales function from

scratch (team, process, playbooks) in an early-stage company.

• Strong track record of meeting or exceeding revenue targets in a high-growth

environment.

• Deep understanding of Indian D2C / retail / marketplace ecosystem and the realities

of selling to founders and business owners.

• Excellent people leadership, coaching and conflict-management skills; comfortable

spending time on the field.

• Strong analytical skills with comfort in CRM dashboards, pipeline metrics and unit

economics.

What We Offer

• A chance to architect the entire revenue engine of a high-potential SaaS startup.

• Freedom to design the team structure, playbooks and incentives you believe will

work.• Competitive fixed + attractive variable + ESOP potential.