Head of Sales Marketing

Head of Sales & Marketing

Company: WebLedger Solutions Pvt. Ltd.

Location: Surat, Gujarat

Experience: 7+ Years

Industry: Software / IT / SaaS / Product-based Company

Employment Type: Full-time, On-site

About the Role :

We are looking for an experienced and result-oriented Head of Sales Marketing to lead our Sales and

Marketing functions. The ideal candidate should have strong experience in the software/IT industry and a

proven track record of managing teams, driving revenue growth, building effective marketing strategies, and converting business opportunities into long-term customers.

Key Responsibilities :

• Lead and manage the Sales and Marketing teams, ensuring both functions work together toward

business and revenue goals.

• Develop and execute sales and marketing strategies aligned with the company's growth objectives.
• Drive lead generation, customer acquisition, sales conversion, and revenue growth.
• Build and manage marketing campaigns across Digital Marketing, Performance Marketing, SEO,

Social Media, Content, and other relevant channels.

• Develop strategies to improve brand visibility, market positioning, and customer reach.
• Set sales targets, monitor team performance, and ensure achievement of monthly, quarterly, and annual revenue goals.
• Build and maintain a strong sales pipeline and identify new business opportunities.
• Work closely with senior management to develop pricing, go-to-market, expansion, and growth

strategies.

• Analyse market trends, competitors, customer behaviour, and business opportunities to identify areas for growth.
• Establish KPIs and performance metrics for Sales and Marketing teams and regularly review their

performance.

• Mentor, guide, and develop Sales & Marketing leaders and team members.
• Collaborate with Product, Technology, Customer Support, and other departments to ensure alignment

between customer needs and business strategy.

• Prepare and present sales, marketing, revenue, and growth reports to the management.

Requirements :

• 7+ years of relevant experience in a Software, IT, SaaS, or Product-based company.
• Strong experience in both Sales and Marketing, with hands-on experience leading teams/functions.
• Proven experience in team leadership, revenue generation, business growth, and customer

acquisition.

• Strong understanding of B2B/B2C software sales and marketing.
• Experience in developing and executing end-to-end marketing and sales strategies.
• Strong knowledge of Digital Marketing, Lead Generation, Performance Marketing, Branding, and

Sales Operations.

• Excellent leadership, communication, negotiation, analytical, and decision-making skills.