Head of Sales Marketing

Company Description

Aster Technologies is a leader in water treatment instrumentation, offering high-quality and innovative solutions to meet the evolving needs of the water treatment industry. We specialize in providing customized automation solutions that enhance the efficiency and performance of water treatment plants. With a focus on precise sensing, measuring, and controlling operations, our advanced product range includes flowmeters, online sensors, digital meters, and control panels, as well as analytical testing kits. At Aster Technologies, we are dedicated to delivering reliable solutions that automate, monitor, and control water treatment processes effectively. Our commitment to quality and cutting-edge technology ensures optimized plant management for our clients.

Role Description

Channel Ecosystem Leadership

i. To build, nurture, discipline and grow a distributor network across India.

ii. Develop and execute sales strategy to achieve revenue and profitability targets.

iii. Ability to handle conflicts, escalations, and performance gaps with distributors and manage key accounts.

iv. Familiarity with onboarding dealer service teams, training them, and monitoring field feedback loops.

v. Identify new market segments, strategic partnerships, and growth opportunities.

vi. Build relationships with consultants, private and government sector clients.

vii. Manage marketing communication across various channels.

Technical–Commercial Decision Ability 

i. Work with team in executing marketing plan to support product positioning and branding initiatives.

ii Oversee tendering, techno-commercial negotiations, and project sales cycles.

iii. Stay current on market trends, industry standards and competitors.

Commercial Management

i. Dealer margin structuring, target setting, and quarterly reviews

ii. Ensure margin protection, payment collections, and contract compliance.

iii. Forecast sales, prepare MIS reports, and support management decision-making

iv. Perform business reviews and provide improvements

v. Monitor and manage expenses within allotted marketing budget

Team management and well being

i. Set department objectives and monitor ongoing progress and performance in a timely manner

ii Provide leadership, coordination and coaching to the team, ensuring they are trained enabling them to achieve the operational metrics within their areas of responsibility

Managing stakeholders

i. Ensure that customers are up-to-date with new products and enhancements

ii Address sales related issues and conflicts in timely manner

iii. Develop and maintain strong relationships with internal and external stakeholders to ensure optimal performance

iv. Work collaboratively, negotiate and engage with Customer Solutions team

Alignment to Vision and Values

i. Taking personal responsibility to ensure continuous alignment with and reinforcement of Organizational Vision and Values

ii. Creating the necessary SOP for the department

iii. Orientating /Training/Coaching team on the Vision & Values

Qualifications

Technical Skills

• Degree in Instrumentation/ Electronics/ Electrical Engineering (or related field), Masters in Business Management is preferred.
• Strong understanding of industrial instrumentation
• Experience in technical sales, project sales, or solution selling.

Non-Technical Skills

• Strategic thinking, leadership, negotiation, and communication abilities.
• Proven track record of achieving sales targets.
• Customer-centric approach and relationship-building capability.
• Commercial & financial acumen.

Experience

• 10–20 years in industrial instrumentation sales/marketing.
• Experience managing teams and large accounts.
• Prior exposure to water, oil & gas, power, chemical sectors.

How to Apply:

Interested candidates - please send your resumes to [Confidential Information] with subject line Application - sales & Marketing Head