Head of Sales (Furniture)

Company Description

The Design Story is a luxury bespoke furniture and interiors studio based in Delhi NCR, crafting spaces and pieces for clients who value authenticity, craftsmanship, and considered design. We don't do off-the-shelf. Everything we make is built to brief, built to last, and built with intention. With a strong presence across Delhi NCR and Goa, we work across high-end residential, villa, and developer projects. We're a founder-led business in an active growth phase, opening a flagship experience centre in Gurugram, and the people who join us now will help shape what we become.

Role Description

This is a full-time, on-site role for a Sales Head, based in Delhi NCR. You will own revenue for The Design Story across developers, builders, architects, and high-end end users. You'll build and run the sales pipeline end to end: prospecting, pitching, technical discussions, negotiation, and closing.

Alongside custom bespoke projects, you will help shape and sell a curated product catalog, working with the Founders and design team to define the range, pricing, and positioning, and then take it to market. You'll work closely with design and production to turn client requirements into winnable proposals, and you'll be the face of TDS in boardrooms, on project sites, and at the experience centre.

This is a hands-on, target-driven role for someone who can both close deals personally and build a sales function around them.

Key Responsibilities

• Own the sales pipeline across developers, builders, architects, and end users, from lead to closure
• Identify, approach, and build relationships with developers and builders for bulk and project-based furniture orders
• Handle high-value end-user clients: briefing, presentations, negotiations, and closing
• Understand project requirements technically (materials, finishes, joinery, specifications) and coordinate with design and production on feasibility, costing, and timelines
• Contribute to building a product catalog: range planning, pricing, and positioning based on market and customer demand
• Sell catalog products directly to developers, builders, architects, and end users alongside bespoke work
• Prepare and present proposals, quotations, and commercial terms with the Founders
• Manage the CRM and report on pipeline, conversions, and forecasts weekly
• Support marketing and lead generation, including experience centre walkthroughs
• Gather customer and market feedback to refine the product range
• Build and lead a small sales and business development team as we scale
• Travel to client sites, developer offices, and project locations across Delhi NCR and occasionally Goa

Qualifications

• 8+ years of sales experience in furniture, interiors, or a closely related industry (modular, fit-out, architectural products), with at least 4 years in a senior sales role
• Proven track record of closing developer, builder, and B2B project orders as well as high-value end-user sales
• Strong technical knowledge of furniture and interiors: materials, finishes, joinery, upholstery, production processes, and costing
• Ability to read drawings and BOQs and hold technical conversations with architects, designers, and project teams
• Experience selling catalog or ready-range furniture products, or contributing to product and range development
• Understanding of pricing, margins, and positioning for both bespoke and product-led sales
• Established network among developers, builders, architects, or interior designers in Delhi NCR (Goa is a plus)
• Comfortable pitching and negotiating with HNI clients and senior decision-makers
• Excellent communication in Hindi and English
• Self-driven, target-oriented, and accountable for numbers
• Willing to commute across Dera, Gurugram, and client sites, and travel to Goa when needed
• Bachelor's degree preferred

What We Offer

• 90,000+ per month fixed, based on experience
• Performance-based commission on all sales, paid on payments received
• Direct access to and mentorship from the Founders
• Opportunity to build the sales function and product range of a growing luxury brand
• Work on high-end residential, villa, and developer projects across Delhi NCR and Goa