Head of Sales Development (SDR)

Role Overview

We are looking for a Head of Sales Development to build and scale the SDR/BDR function, drive inbound and outbound pipeline generation, and lead a high-performing sales development team.

Key Responsibilities

• Build, hire, train, coach, and manage the SDR/BDR team.
• Own inbound & outbound prospecting through email, LinkedIn, cold calling, and other channels.
• Define ICP, target accounts, messaging, and multi-touch cadences.
• Own SDR KPIs including meetings, SQLs, conversion, and pipeline contribution.
• Create sales playbooks, call scripts, email sequences, and objection-handling frameworks.
• Partner with Marketing to convert MQLs into SQLs/opportunities.
• Manage CRM, sales engagement tools, pipeline reporting, and forecasting.
• Conduct 1:1 coaching, call reviews, role-plays, and pipeline reviews.
• Work with Sales and RevOps on lead routing, territories, and pipeline optimization.

Requirements

• 7–10 years in Sales Development, B2B Sales, or Business Development.
• 2–3+ years leading SDR/BDR teams.
• Strong B2B/B2B SaaS experience preferred.
• Hands-on experience with Outreach, Salesloft, Apollo, HubSpot, or Salesforce.
• Strong in outbound prospecting, KPI management, forecasting, coaching, and pipeline generation.
• Experience in CX, Market Research, HR-Tech, or Enterprise SaaS is a plus.