Head of Sales and Marketing-FMCG

We are looking for an experienced Head – Sales & Marketing to lead the overall sales strategy, business growth, market expansion and brand development for a client a leading name in the FMCG Industry.

The ideal candidate will have extensive experience in the FMCG sector, with a strong track record of driving revenue, managing large sales teams, expanding distribution networks and developing effective go-to-market strategies.

Key Responsibilities

• Lead the overall sales and marketing strategy to drive revenue growth, profitability and market share.
• Develop and execute annual business plans, sales targets and market expansion strategies.
• Drive sales performance across General Trade, Modern Trade, Key Accounts and other relevant channels.
• Strengthen distribution networks, channel partnerships and market penetration across regions.
• Lead brand positioning, marketing initiatives, trade promotions and consumer engagement strategies.
• Identify new business opportunities, product categories and potential markets for expansion.
• Work closely with product development, supply chain and finance teams to ensure business objectives are achieved.
• Manage sales budgets, pricing strategies, trade spends and overall commercial profitability.
• Build, mentor and lead high-performing regional and national sales and marketing teams.
• Monitor market trends, competitor activities and consumer behaviour to identify growth opportunities.

Candidate Requirements

• 15+ years of experience in Sales & Marketing, preferably within the FMCG industry.
• Proven experience in a senior leadership role managing large-scale sales operations and business growth.
• Strong understanding of General Trade, Modern Trade, distribution management and channel development.
• Experience in developing and executing sales strategies, marketing plans and go-to-market initiatives.
• Demonstrated ability to manage P&L, revenue targets, budgets and profitability.
• Strong commercial acumen, strategic thinking and people leadership capabilities.
• MBA in Marketing or a related discipline preferred.