About Us
NextGen Group
Job Description
Position: Head of Sales & Marketing
Location: Noida, India
Employment Type: Full-time | Senior Leadership Role
About NextGen Group
NextGen Group is a fast-growing Australian business group operating across accounting and tax, AI and automation, professional training, finance and early education. We are seeking an experienced and commercially focused Head of Sales & Marketing to lead our group-wide marketing strategy, demand generation and sales operations.
This is a hands-on leadership position for someone who can develop strategy and ensure strong execution. The successful candidate will manage our marketing function and lead a small sales team responsible for cold calling, qualifying warm leads, providing initial product information and converting opportunities into appointments and sales.
Key Responsibilities
- Develop and execute sales and marketing strategies for each NextGen Group business.
- Manage the annual marketing calendar, budgets, campaigns and growth priorities.
- Lead SEO, website optimisation, content marketing and organic lead generation.
- Plan and oversee blogs, social media, email campaigns, newsletters, case studies and marketing collateral.
- Coordinate video production, including concepts, scripts, filming, editing and distribution.
- Manage Google, Meta, LinkedIn and other paid advertising campaigns.
- Improve campaign performance, lead quality, cost per lead and return on advertising spend.
- Lead and coach the sales team handling cold calling, lead qualification and initial customer enquiries.
- Establish scripts, follow-up processes, call standards and conversion targets.
- Ensure warm leads are contacted promptly, accurately recorded and progressed through the sales pipeline.
- Maintain CRM discipline, lead ownership, follow-up schedules and pipeline visibility.
- Develop sales presentations, proposals, product messaging and campaign offers.
- Monitor conversion rates from lead to appointment, proposal and customer.
- Strengthen brand positioning and ensure consistent communication across all group businesses.
- Conduct market, competitor and customer research to identify new growth opportunities.
- Work closely with business heads, product teams and senior management.
- Recruit, train, manage and evaluate sales and marketing team members.
- Provide regular reports on leads, pipeline, conversions, revenue attribution and marketing ROI.
- Ensure advertising, cold calling and customer communications comply with applicable privacy, consent and industry requirements.
Requirements
Candidate Profile
- Bachelor's or postgraduate qualification in Marketing, Business, Communications or a related field.
- 10+ years of sales and marketing experience, including senior leadership responsibility.
- Demonstrated experience managing both digital marketing and sales teams.
- Strong knowledge of SEO, content strategy, social media, paid advertising, lead generation and CRM systems.
- Experience managing cold-calling teams and warm-lead conversion processes.
- Strong commercial understanding with the ability to connect marketing activity to revenue.
- Experience working across multiple businesses, products or customer segments.
- Excellent communication, leadership, analytical and project-management skills.
- Experience marketing to Australian or international customers will be highly regarded.
- Exposure to professional services, accounting, SaaS, technology, education or financial services would be advantageous.
What We Are Looking For
We are looking for a commercially driven leader who combines strategic thinking with hands-on execution. The ideal candidate will take ownership of the complete lead-to-revenue journey, build an accountable sales and marketing team, strengthen the NextGen brand and deliver measurable business growth.
If you are passionate about building brands, generating quality leads, developing high-performing teams and converting marketing opportunities into revenue, we would like to hear from you.
check(event) ; career-website-detail-template-2 => apply(record.id,meta) mousedown=lyte-button => check(event) final-style=background-color:#279419;border-color:#279419;color:white; final-class=lyte-button lyteBackgroundColorBtn lyteSuccess lyte-rendered=>
