Head of Sales and Business Development

Head of Sales & Business Development

Company: UniSouk

Location: Surat, Gujarat, India

Department: Sales & Business Development

EmploymentType: Full-Time

ReportingTo: Founder / CEO

Travel: Willingness to travel across Gujarat and other key cities as required

About UniSouk

UniSouk is a fast-growing e-commerce technology company building a unified seller platform for

Indian D2C brands and retailers. The platform brings marketplaces, payment gateways, logistics,

analytics and other e-commerce operations together into one intuitive dashboard, supporting channels

such as ONDC, Amazon, Shopify and more.

Role Overview

We are looking for a Head of Sales & Business Development who can take ownership of sales,

business development and revenue growth at UniSouk.

This is a hands-on leadership role. We are looking for someone who can sell, build relationships, lead

a team, create processes and open new business opportunities.

The ideal candidate should be confident speaking with founders, business owners and senior

decision-makers, be strong in English and Hindi, and be comfortable travelling for client meetings,

business development and partnerships whenever required.

You will work closely with the Founder and take ownership of building a strong and accountable sales

function.

Key Responsibilities

1. Sales & Revenue Ownership

• Own monthly and quarterly sales targets and overall revenue performance.

• Drive the complete sales cycle from lead generation and qualification to meetings, product

demonstrations, negotiations and closure.

• Personally handle high-value and strategic prospects.

• Build and maintain a healthy sales pipeline with clear visibility on every opportunity.

• Conduct client meetings, demos, negotiations and follow-ups, both virtually and in person.

• Identify opportunities to improve conversion rates and reduce sales cycle time.

• Build strong relationships with founders, business owners and key decision-makers.

2. Team Leadership & Performance Management

• Lead and manage the sales team, including Sales Executives and Business Development team

members.

• Set clear daily, weekly and monthly targets for the team.

• Monitor individual performance, lead activity, follow-ups, meetings, conversions and revenue.* Conduct regular reviews and performance discussions with team members.

• Coach the team on communication, pitching, objection handling, negotiation and closing.

• Work closely with team members on important or difficult deals.

• Ensure accountability for assigned leads and timely follow-ups.

3. Business Development

• Identify and develop new business opportunities across relevant markets.

• Build relationships with D2C brands, retailers, agencies, consultants, ecosystem players and other

relevant businesses.

• Explore new acquisition channels and partnership opportunities.

• Develop strategic relationships that can generate consistent business for UniSouk.

• Represent UniSouk at business meetings, networking events, exhibitions and industry events

whenever required.

• Travel for client meetings, business development and partnership discussions as required.

4. Channel Partnerships

• Identify potential channel partners who can bring qualified business opportunities to UniSouk.

• Build and manage relationships with agencies, consultants, technology partners and other relevant

ecosystem partners.

• Negotiate partnership structures and commercial terms in coordination with the Founder.

• Develop repeatable partner-led acquisition channels.

• Track partner performance, opportunities and revenue contribution.

• Maintain regular communication and follow-ups with key partners.

5. Sales Processes, SOPs & Reporting

• Build and maintain structured sales SOPs and workflows.

• Ensure the sales team follows defined processes for lead handling, qualification, follow-ups,

meetings and closures.

• Maintain strong CRM hygiene and accurate pipeline data.

• Establish clear reporting systems for daily, weekly and monthly sales performance.

• Track key sales metrics including leads, calls, meetings, demos, follow-ups, conversions, revenue

and sales cycle.

• Identify process gaps and implement improvements to increase team productivity and conversion.

• Ensure management has clear and accurate visibility of sales performance at all times.

6. Cross-Functional Coordination

• Work closely with the Founder, Marketing, Product, Tech and Customer Success teams.

• Coordinate with Marketing on lead generation, lead quality and campaign feedback.

• Share customer and market feedback with Product and Tech teams.

• Ensure a smooth handover of closed clients to the onboarding/customer success team.

• Identify recurring customer objections, requirements and market trends and communicate them

internally.

What We Are Looking For

• Male candidate only.

• 7+ years of experience in sales, business development or a related revenue-focused role.* Prior experience in B2B SaaS, e-commerce, technology, marketplace or related industries will be

strongly preferred.

• Proven experience in leading and managing a sales team.

• Strong individual sales and closing ability. This is not a purely managerial role.

• Strong experience in business development and building new client relationships.

• Experience in developing and managing channel or strategic partnerships.

• Excellent communication and interpersonal skills.

• Strong command of **English and Hindi**

. Gujarati would be an added advantage.

• Confident speaking with founders, CXOs, business owners and senior decision-makers.

• Strong negotiation, objection-handling and closing skills.

• Comfortable with field sales, client meetings, networking and frequent travel.

• Strong understanding of sales processes, SOPs, CRM and reporting.

• Ability to analyse sales data and use it to drive team performance.

• Strong ownership, follow-up discipline and accountability.

• Ability to work in a fast-moving startup environment with minimal hand-holding.

The Right Fit

The right person for this role is someone who can sit with a salesperson and help close a difficult deal

in the morning, meet a potential channel partner in the afternoon, review the team's pipeline in the

evening, and then improve the sales process based on what they observed.

We are looking for a hands-on sales leader who is equally comfortable with people, numbers, clients,

processes and closing deals.

What UniSouk Offers

• Opportunity to take ownership of the sales and business development function at a growing

e-commerce SaaS company.

• Direct exposure to the Founder and senior leadership.

• Significant ownership in building the sales team, processes and partnership network.

• Competitive fixed salary + performance-based incentives.

• Growth opportunity based on performance and ownership.