ABOUT ADGRID
AdGrid is an early-stage, stealth-mode AdTech–FinTech company based in Gurugram, building a platform at the intersection of advertising technology and financial infrastructure. We are a small, fast-moving team hiring the people who will help shape the company from the ground up.
THE ROLE
We are looking for a retail sales leader to own and scale AdGrid's business across India's retail ecosystem. You will set the national go-to-market strategy, build and lead the field sales force, drive end-to-end deployment of our devices across thousands of kirana counters, and own both the acquisition and the retention of the merchants we serve.
This is a role for someone equally strong at strategy and execution — and exceptional with people. You design the plan and run the beat with your team on the ground. You know how to read a market, how to speak to a kirana owner, a distributor, a market association and a modern-trade buyer differently, how to win merchants away from the competition, and how to keep them. You carry yourself well in a business meeting, and you build relationships that last.
KEY RESPONSIBILITIES
- Own the national retail strategy: market prioritisation, territory design, coverage and beat plans, and density targets.
- Build the acquisition and activation playbook, and refine it as the market responds.
- Plan phased rollout into new cities and markets, from pilot to scale.
- Crack new markets: read why merchants adopt or resist, and build the plan to tap any geography.
- Convert local merchants and retailers from competitors, and win share in contested markets.
- Stay ahead of the competition on proposition, pricing input, and on-ground execution.
- Drive onboarding of new merchants at pace and at quality.
- Push activation and usage, not just sign-ups; move merchants from onboarded to actively transacting.
- Own retention and farming of the base: build the retention strategy, reduce churn, and grow throughput per counter.
- Own device deployment across the retail ecosystem end to end; from planning and installation to activation, uptime
- and servicing.
- Make sure every deployed device is live and earning, and build the deployment plan geography by geography.
- Coordinate closely with operations and supply for readiness, replacements and field support.
- Build genuine, lasting relationships with merchants, distributors, and market and trade associations.
- Represent AdGrid in business meetings, partnerships and negotiations, and tailor how you present to whom you are speaking.
- Open and grow channel and distribution partnerships where the model needs them.
- Build, hire and lead the field sales organisation (Territory / Area Managers and the executives under them); set targets, incentives and the operating rhythm.
- Coach in the field, and own team ramp, productivity, retention and bench strength.
- Own the numbers end to end: a tight daily/weekly/monthly review cadence, accurate forecasting, budget for your patch, and funnel and field productivity tracked through dashboards and CRM.
KEY SUCCESS METRICS
- Merchants onboarded and live, against plan.
- Activation rate and time to activation.
- Active, transacting merchant base, and retention/churn.
- Devices deployed, live, and uptime across the base.
- Throughput and revenue per counter.
- Field-force productivity (per-executive output, beat adherence).
- Coverage and density expansion, and new-market rollout.
- Team hiring, ramp time and attrition.
WHAT WE ARE LOOKING FOR
- Strong depth in retail/field sales, selling into Indian retail and kirana counters.
- Background in one or more of: FMCG distribution sales, fintech merchant sales, or SaaS/solution sales to retail.
- Proven experience building and leading a full field sales force and owning its number — a multi-layer team, not an individual-contributor track.
- A genuine mix of strategy and execution: you can design the plan and run the beat yourself.
- Exceptional relationship and communication skills — you read a room, adapt your approach to different retail formats and stakeholders, and carry a business meeting with confidence.
- Comfortable with a field-heavy role, including regular time in the market and travel across geographies.
- Judgment-led use of AI and modern sales tools (CRM, dashboards, outreach): faster output and sharper decisions, but you own the numbers and the quality of what ships.
HOW TO APPLY
Interested candidates may send their resume to [Confidential Information]. In a few lines, tell us about a field sales force you have built, and one retail market you have cracked or won from the competition.
