Job Title: Head of Programming
Location: Mumbai
Company: Pinkvilla
Role Summary
Pinkvilla is looking for a Head of Programming to lead the content planning, programming strategy. This role will be responsible for what content gets made, when it gets released, and how it is structured for maximum audience engagement. You will work closely with content, production, growth, and product teams to build a high-performing, data-driven programming engine that drives retention, repeat consumption, and scale.
Key Responsibilities
1) Programming Strategy & Content Planning
- Define the programming vision, scheduling strategy, and content mix across formats and platforms.
- Build daily, weekly, and long-term content calendars aligned with audience behavior and consumption patterns.
- Identify and develop high-impact content franchises, episodic formats, and recurring shows.
- Ensure a balanced pipeline of tentpole content, trending topics, and evergreen formats.
2) Format Development & IP Creation
- Conceptualize and scale original content formats and IPs designed for repeat consumption.
- Drive the development of series-based storytelling, episodic hooks, and binge-worthy formats.
- Collaborate with creative and production teams to translate ideas into scalable shows.
- Continuously refine formats based on performance insights and audience feedback.
3) Content Performance & Optimization
- Own key programming metrics including watch time, retention, frequency, and session depth.
- Analyze content performance to optimize release timing, format structure, and content packaging.
- Work closely with growth and product teams to improve discoverability and engagement.
- Lead experimentation across formats, durations, thumbnails, titles, and publishing cadence.
4) Cross-Functional Collaboration
- Partner with Content, Production, Social Media, Product, and Marketing teams to align programming with business goals.
- Work with growth teams on distribution strategies across platforms (YouTube, Reels, OTT, app ecosystem).
- Collaborate with monetization teams to integrate brand-friendly and sponsor-led programming opportunities.
5) Team Leadership & Execution Excellence
- Build and lead a team of programming managers, content planners, and strategists.
- Establish clear workflows, content pipelines, and accountability frameworks.
- Drive a culture of speed, experimentation, and high-quality execution.
- Mentor teams on audience-first thinking and platform-native storytelling.
6) Editorial Governance & Brand Integrity
- Ensure all programming aligns with Pinkvilla's brand voice, credibility, and editorial standards.
- Define content guidelines, review systems, and escalation frameworks.
- Maintain sensitivity toward celebrity, entertainment, and lifestyle content narratives.
What We're Looking For
- 1012+ years of experience in digital media, content programming, OTT, or video-first platforms.
- Strong experience in content scheduling, programming strategy, and format development.
- Proven ability to build and scale content IPs and recurring formats.
- Deep understanding of audience behavior, pop culture, and platform algorithms.
- Strong analytical mindset with the ability to translate data into programming decisions.
- Experience leading and scaling high-performance teams.
Preferred Experience
- Experience in video-first ecosystems (Youtube, OTT platforms, short-form video).
- Background in entertainment, celebrity, or lifestyle content.
- Experience working with creator ecosystems and influencer-led formats.
- Exposure to app-based content products or OTT-style programming environments.
Why Join Pinkvilla
- Lead programming for a next-generation video-first platform.
- Work with one of India's most trusted entertainment and lifestyle brands.
- Be part of the Flipkart Group ecosystem with strong growth opportunities.
- Build high-impact content IPs at scale in a fast-paced environment.
