Head of Product Marketing

About SecPod

SecPod is a cybersecurity technology company building the future of Cyberattack Prevention.

The Saner Platform enables enterprises to continuously discover, prioritize, remediate, and verify security exposures across endpoints, cloud, identities, and enterprise infrastructure. Our mission is simple: Prevent Cyberattacks.

As cybersecurity evolves from reactive detection to continuous prevention, SecPod is leading the next generation of Continuous Exposure Management.

About the Role

SecPod is looking for an experienced Head of Product Marketing to define how the market understands, values, and adopts our products. This is a strategic leadership role responsible for product positioning, messaging, go-to-market strategy, analyst relations, competitive intelligence, sales enablement, and category creation. We're looking for someone who enjoys simplifying complex technologies into compelling business value and who can shape industry conversations.

Key ResponsibilitiesProduct Positioning & Messaging

• Develop compelling positioning and messaging for the Saner Platform and its product portfolio.
• Create differentiated value propositions for enterprise buyers, CISOs, security teams, and channel partners.
• Continuously refine messaging based on customer feedback, competitive landscape, and market trends.
• Ensure consistent messaging across all customer-facing assets.
  

Go-to-Market Strategy

• Own GTM strategy for new product launches and major releases.
• Define target personas, use cases, market segments, and launch plans.
• Partner with Product Management and Sales to drive successful product adoption.
• Develop launch playbooks and execution plans.

 

Category Leadership

Help establish and evangelize categories such as:

• Continuous Exposure Management (CEM)
• AI Security
• Cloud Security (CNAPP)
• Endpoint and Patch Management

Create thought leadership that shapes industry conversations.

Support executive speaking engagements and industry events.

 

Competitive Intelligence

• Build and maintain competitive battlecards.
• Monitor industry trends, analyst reports, and market movements.
• Develop competitive positioning against vendors such as Tenable, Qualys, Wiz, Palo Alto Networks, Microsoft, Rapid7, and others.
• Enable Sales and Sales Engineering with competitive insights.

 

Sales Enablement

Create high-quality sales collateral including:

• Pitch decks
• Product presentations
• Battlecards
• Objection handling guides
• Solution briefs
• Customer presentations
• ROI messaging

Conduct regular enablement sessions for Sales, Sales Engineering, Customer Success, and partners.

Analyst & Influencer Relations

• Support engagements with Gartner, Forrester, IDC, GigaOm, Frost & Sullivan, and other analysts.
• Build relationships with industry influencers and cybersecurity communities.
• Manage product submissions for analyst evaluations.

 

Customer & Market Insights

• Conduct customer interviews to understand buying behavior and market needs.
• Translate customer insights into positioning and GTM improvements.
• Work closely with Customer Success to capture customer stories and references.

 

Product Content

Lead the development of high-quality technical and business content including:

• Product webpages
• Solution briefs
• Whitepapers
• Technical briefs
• Case studies
• Competitive comparisons
• Webinars
• Product videos
• Demo narratives
  

Required QualificationsMust Have

8+ years of Product Marketing experience in a cybersecurity product company.

Strong understanding of enterprise cybersecurity markets.

Experience positioning products in one or more of:

• Vulnerability Management
• Exposure Management
• CNAPP
• CSPM
• CWPP
• Cloud Security
• Kubernetes Security

Proven experience launching enterprise software products globally.

Excellent written, verbal, and presentation skills.

Experience working closely with Product Management and Sales.

Strong storytelling and messaging skills.

Ability to simplify highly technical concepts for business audiences.

What We Look For

Beyond experience, we're looking for someone who:

• Thinks strategically and executes with speed.
• Is deeply curious about customers, markets, and emerging technologies.
• Has exceptional storytelling ability and can influence markets through ideas.
• Appreciates quality and simplicity in communication.
• Challenges conventional thinking and creates differentiated positioning.
• Collaborates effectively across Product, Engineering, Sales, and Marketing.
• Takes ownership and thrives in a fast-growing environment.

 

Success in the First 12 Months

• Strengthen SecPod's positioning in Continuous Exposure Management, Cloud Security (CNAPP) and Cyberattack Prevention.
• Deliver successful global product launches.
• Build a world-class sales enablement program.
• Improve competitive win rates through effective messaging and battlecards.
• Increase analyst engagement and industry visibility.
• Establish repeatable GTM processes across the product portfolio.
• Build compelling product content that accelerates pipeline and customer adoption.

 

Why Join SecPod

This is an opportunity to shape the future of cybersecurity. You'll help define how the market understands cyberattack prevention, influence product strategy, and build a category around Continuous Exposure Management alongside a passionate team of engineers, researchers, and cybersecurity professionals. If you're excited about creating markets—not just marketing products—we'd love to hear from you.