Head of Performance Marketing (Bangalore)

Job Description: Head of Performance

Marketing

Company: Basil Communications Pvt. Ltd.

Location: Bangalore, India

Experience: 7 – 8 Years

Reporting to: Managing Director (MD)

Company Overview:

Basil Communications Pvt. Ltd. is a leading strategic communications firm dedicated to driving

measurable growth for brands. We are expanding our digital footprint and seeking a visionary

leader to spearhead our Performance Marketing division.

The Role:

As the Head of Performance Marketing, you will be the driving force behind our brand's digital

acquisition and retention strategies. You will have the dual responsibility of building a

high-performing team of specialists and delivering exceptional ROI through data-driven

precision. This is a high-visibility role reporting directly to the Managing Director.

Key Responsibilities:

1. Strategic Leadership & Planning

● Develop and execute the long-term Performance Marketing roadmap for Basil

Communications and its portfolio.

● Directly manage large-scale budgets across Google, Meta, LinkedIn, Programmatic, and

emerging platforms.

● Align marketing objectives with the company's overall P&L and growth targets.

2. Team Building & Management

● Recruit, train, and mentor a squad of digital marketing experts (Media Buyers, Analysts,

and Creative Strategists).

● Establish KPIs, performance benchmarks, and a culture of continuous learning and

experimentation.

3. Performance & ROI Optimization

● Analyze complex data sets to optimize Customer Acquisition Cost (CAC) and maximize

Lifetime Value (LTV).

● Implement rigorous A/B testing frameworks for ad copy, landing pages, and creative

assets.

● Oversee attribution modeling to ensure accurate reporting of channel effectiveness.

4. Executive Collaboration

● Provide regular, high-level reports to the MD on division health, growth projections, and

market trends.

● Collaborate with the creative and tech teams to ensure seamless full-funnel integration.

Qualifications & Requirements:

● Education: Bachelor's/Master's degree in Marketing, Business, Mathematics, or a

related field.

● Experience: 7–8 years in Performance Marketing, with at least 3 years in a managerial

capacity.

● Technical Skills: Expert-level knowledge of Google Ads Manager, Meta Business Suite,

GA4, GTM, and CRM tools (HubSpot/Salesforce).

● Analytical Skills: Advanced proficiency in Excel/SQL and data visualization tools

(Tableau/Looker).

● Location: Must be based in or willing to relocate to Bangalore.