Head of Marketing

Location: Bengaluru, Karnataka

Experience: 10+ Years

Type: Full Time

Role Description

We are looking for a Head of Marketing to lead the brand positioning, product marketing, content strategy, campaign planning, event marketing, digital presence, and sales enablement for ZEISS VisioGen.

The Head of Marketing will be responsible for making ZEISS VisioGen easy to understand, easy to trust, and easy to position in the US ophthalmology market.

The role will focus on Building the right market narrative, Strengthening brand perception, Creating high-quality marketing assets, Supporting the commercial team with strong enablement, Driving awareness and qualified interest, Preparing event and launch communication and Ensuring all messaging reflects ZEISS credibility, clinical safety, and premium positioning.

Qualifications

• 10+ years of experience in marketing, product marketing, brand strategy, healthcare marketing, SaaS marketing, or B2B marketing.
• Experience in healthcare, medtech, ophthalmology, optometry, AI, SaaS, or premium B2B products preferred.
• Strong ability to simplify complex technology into clear, credible market messaging.
• Excellent writing, storytelling, and presentation skills.
• Experience creating sales enablement materials and campaign assets.
• Experience working closely with commercial or sales leadership.
• Strong understanding of digital marketing, SEO, events, content, and brand communication.
• Ability to work in a clinically sensitive, compliance-aware environment.
• Strong stakeholder management skills.
• Experience marketing to US healthcare providers or medical practices.
• Experience with AI-enabled products or healthcare technology.
• Experience supporting product launches or conference launches.
• Experience developing marketing for premium, trusted, or regulated brands.
• Familiarity with ophthalmology, refractive surgery, cataract care, or patient engagement platforms.

Responsibilities

• Brand Positioning & Messaging
• Own and refine the positioning of ZEISS VisioGen as a human-verified AI patient engagement platform for ophthalmology practices, optimized for cataract, refractive, and premium procedure pathways.
• Ensure the product is not positioned as a generic chatbot or fully automated AI tool.
• Maintain consistency around the core message like AI drafts. Humans decide. ZEISS governs.
• Develop messaging frameworks for: Website copy, Sales decks, Product brochures, Event collateral, PR announcements, Email campaigns, Demo narratives, Customer-facing presentations and Internal stakeholder communication
• Translate VisioGen's product capabilities into clear clinic value.
• Own product marketing deliverables, such as: Product briefs, Feature-benefit mapping, Use-case documents, Workflow explainers, Objection-handling guides, Competitive comparison documents, Customer proof points, Launch messaging and FAQ documents
• Position key capabilities, such as Website-integrated patient engagement, AI-assisted response drafting, Mandatory human verification, ZEISS-trained optometrist review, Clinic-specific customization, Appointment link tracking, Conversation reporting, After-hours engagement, Guardrails against diagnosis, prognosis, or treatment advice
• Marketing Strategy & Campaign Planning: Develop and execute the marketing plan in alignment with the Head of Commercials.
• Plan campaigns that increase awareness, interest, and credibility for ZEISS VisioGen among Ophthalmology practices, Cataract and refractive clinics, Surgeons, practice owners, administrators,Clinic growth teams
• The focus is to generate market interest and qualified opportunities, not to directly sell or close accounts.
• Support the commercial team by creating high-quality materials that make sales conversations easier, clearer, and more effective.
• Sales Enablement Support Deliverables may include: Pitch decks, One-page product summaries, Talk tracks
• Objection-handling documents, email templates, demo support scripts, ROI explanation documents, conference follow-up assets, customer success stories, and competitive positioning sheets.
• The Head of Marketing should ensure the commercial team has the right language, proof points, and collateral to communicate VisioGen confidently.
• Own the marketing content strategy for the ZEISS VisioGen website and digital channels.
• Ensure all content reflects ZEISS standards: premium, clinical, precise, trustworthy, and restrained.
• Lead content development for: Website pages, Landing pages, SEO content, Blog or thought-leadership articles, Case studies, Product explainers, Email marketing, Social media content, Video scripts, Campaign pages
• Ensure SEO supports the correct positioning using keywords such as: ZEISS VisioGen, Human-verified AI for ophthalmology, Ophthalmology patient engagement platform, Ophthalmic GenAI, AI patient communication, Patient conversion, Medical practice growth, ASCRS 2026
• Lead marketing preparation for key industry events, especially ASCRS 2026.
• Own the event marketing narrative, including: Booth messaging, Event theme, Presentation support, Demo positioning, Printed collateral, Digital follow-up campaigns, PR support, Customer quote usage, Post-event nurture content
• The Head of Marketing will ensure VisioGen is presented with the right balance of innovation, clinical safety, and ZEISS brand authority.
• Work with commercial, customer success, clinical operations, and product teams to build credible customer proof.
• Convert customer feedback and performance data into marketing-ready assets such as: Case studies, Testimonials, Metric snapshots, Use-case stories, Before-and-after workflow narratives, Practice benefit summaries.
• Support proof points around: After-hours demand captured, High-intent patient rate, Qualified leads generated, Staff hours saved, Patient satisfaction, Goal completion rate, Chat quality, Response relevance, Appointment link engagement
• All claims should be measured, defensible, and aligned with ZEISS brand credibility.
• Cross-Functional Collaboration: Work closely with the Head of Commercials, Sales/Commercial team, Product team, Clinical Operations team, OD reviewer team, Customer Success, Legal/Compliance stakeholders, Website agencies, Creative agencies, and ZEISS brand teams.
• The role requires strong alignment with commercial priorities, but ownership remains within marketing strategy, content, campaigns, and enablement.
• This role is not responsible for: Direct sales closure, Commercial negotiations, Revenue ownership, Pricing decisions, contracting, account management, Sales target ownership, Replacing the role of Head of Commercials
• This role exists to support commercial success through strong marketing strategy, market education, brand positioning, and sales enablement.

Perks & benefits

• Opportunity to lead and shape the marketing function for a high-impact, AI-enabled healthcare product, building leadership credibility at a global brand level.
• Exposure to the US ophthalmology and medtech market, enabling deep domain expertise in a premium, regulated, and high-growth industry.
• Ability to work closely with cross-functional leaders across product, commercial, and clinical teams, strengthening strategic and stakeholder management capabilities.
• Development of end-to-end marketing ownership, including brand positioning, product marketing, campaign strategy, and sales enablement at scale.
• Opportunity to build a strong portfolio in launching and scaling a complex AI-driven product, enhancing long-term career growth in SaaS, healthcare, and B2B marketing.
• Long-term career acceleration through high-visibility impact, enabling transition into senior leadership roles in global marketing, brand strategy, or product marketing.