Location: Gurgaon
Reporting To: Business Head
Department: Marketing
Role Overview
The Marketing Head will be responsible for driving brand strategy, consumer engagement, and business growth. The role will lead end-to-end marketing for luxury brands, ensuring global brand alignment, premium storytelling, and commercial impact across channels. This is a strategic leadership role requiring deep expertise in luxury marketing, brand building, and stakeholder management.
Key Responsibilities:
1.Brand & Marketing Strategy
- Own the annual marketing strategy and calendar for brands in line with global brand guidelines and business objectives.
- Drive brand positioning, awareness, and desirability in the Indian luxury consumer landscape.
- Partner with global brand teams to ensure consistent luxury codes and storytelling.
2.Campaigns & Consumer Engagement
- Conceptualize and execute integrated marketing campaigns (ATL, BTL, digital, PR, events).
- Lead launches, store openings and high-touch brand experiences.
- Drive localized campaigns while maintaining global brand DNA.
3.Digital & Performance Marketing
- Lead digital marketing strategy across social media, content, influencers, CRM, and performance channels.
- Use consumer insights and data to enhance customer acquisition, engagement, and retention.
4.Commercial & Business Alignment
- Work closely with Business Heads, Retail, VM, and Merchandising teams to support sell-through and traffic objectives.
- Track marketing ROI, budgets, and campaign effectiveness.
- Ensure marketing plans are aligned with sales cycles and store priorities.
5.Stakeholder & Team Leadership
- Lead and develop the marketing team supporting the brands.
- Manage agencies (creative, media, PR, digital) and external partners.
- Act as the key marketing interface with global principals and internal leadership.
Key Requirements:
- Master's degree or equivalent in Marketing, Fashion Management, or Business Administration.
- 1218 years of experience in marketing, preferably in luxury / premium fashion, lifestyle, or consumer brands.
- Prior experience working with international luxury brands or global principals preferred
- Deep understanding of fashion trends, luxury positioning, and customer psychographics.
- Strong creative sensibility with data-driven decision-making skills.
- Exposure to retail-led marketing and omnichannel ecosystems is a strong advantage
- Experience in managing cross-functional teams, agencies, and large-scale budgets.
- Excellent communication, stakeholder management, and leadership abilities.
