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Head of Marketing

Head of Marketing

metantz
12-18 Years
Not Disclosed
  • Posted 12 hours ago
  • Be among the first 10 applicants

Job Description

Head of Marketing - Deep-Tech Robotics

MetAntz connects top 1% talent with global opportunities. This is an exciting role with our customer, a Deeptech ROV company, which has worn many awards and setting up new benchmarks.

About The Company

We're a Kochi-based deep-tech company building robots that go where people can't - dams, ports, ships, offshore assets and other underwater environments. Our technology is deployed with defence, infrastructure and energy customers in India and abroad. We are now scaling from a strong product company into a category leader, and we need someone to tell that story.

The role

You will own marketing end to end and report to the CEO. This is a growth role, not a communications role. You will turn complex engineering into a clear market narrative, and you'll be judged on qualified pipeline, not followers.

What You Will Do

  • Build the annual marketing strategy and own the brand and positioning across B2B and government buyers, in India and internationally.
  • Work with R&D, Sales and Projects to turn products and deployments into use cases, case studies, pitch material and sales tools.
  • Run account-based campaigns for strategic enterprise, government and defence accounts, with a clean lead-to-Sales handover.
  • Build the content and thought-leadership engine - website, SEO, LinkedIn, video, PR and media.
  • Choose the right events and forums, and make sure every one converts into meetings and relationships.
  • Track the market and competitors, and feed what you learn back to leadership, Sales and product teams.
  • Own the budget, hold agencies accountable, and stop what doesn't work.
  • Build and lead the marketing team as we grow.

You might be a fit if you have

  • 12–18+ years in B2B marketing, including leading a function or a major portfolio.
  • Experience with complex, high-consideration products such as robotics, industrial, defence, enterprise tech or SaaS.
  • A record in positioning, product marketing, demand generation and sales enablement.
  • Curiosity about the technology, and comfort working with engineers.
  • Ideally, exposure to defence or government buying, marine or infrastructure markets, and international expansion.
  • A Bachelor's degree in engineering, technology or business (an MBA is preferred).

What Success Looks Like In 180 Days

  • A brand and funnel audit is complete, and there's a 12-month plan tied to pipeline.
  • The core narrative and sales collateral are refreshed.
  • A working lead process and a marketing dashboard are running.
  • Sales and Marketing are visibly better aligned.

What This Role Is Not

It isn't social-media management, a role measured on impressions, a consumer-marketing job, or an agency-management post.

Why join

You'll work on frontier technology with real-world impact, with direct access to the founders and the freedom to build the function from the ground up.

Location

Kochi, Kerala. Full-time.

More Info

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Key Skills

account-based campaigns

lead-to-sales handover

About Company