About The Role
We're looking for an inspiring marketing leader for one of Uber's largest global markets, to help drive the business and the Marketing team in India, and most of all, ensure Uber is loved and a trusted brand in daily life.
You will be a key part of the APAC Marketing and the India leadership teams, where you will help create the drive for growth in a highly competitive market. You will be responsible for leading a talented group of marketers, providing strategic leadership, building a clear vision, overseeing large-scale and results-focused campaigns, driving a high-performance and collaborative team culture, and creating functional excellence and partnerships. You'll be in charge of the creation and execution of marketing plans and the management of creative development and execution to fuel consumer demand, drive brand loyalty, and strengthen our connection with riders and drivers.
India is a unique market globally, with a rich and diverse culture. The brand and business are still very much in their growth stage, which presents an incredibly exciting opportunity for a brilliant marketing leader to build and shape the future of Uber in India.
What The Candidate Will Do
- Develop a deep understanding of Uber India's priorities (business targets, P&L priorities, segmentation, customer insights) to be a thought partner with the regional leadership team and generate a marketing strategy & plans for India.
- As a member of the Indian leadership team, act as the lead marketing POC for all xfn stakeholders (Operations, Policy & Comms, CommOps, etc) and an escalation point for your team.
- This role will also be a part of the APAC Marketing leadership team, which means you will be responsible for connecting & translating the global & regional POV/opportunities through to your local market and vice versa.
- Identify and prioritise for your team, local marketing opportunities aligned with business priorities and moments (events, partnerships, cultural and seasonal moments, etc), and deliver locally created campaigns or activations against them.
- Manage a team of Marketing Managers, who will be responsible for the execution of marketing initiatives, providing them with coaching, guidance, career opportunities, as well as hands-on support.
- Provide strong leadership for your team, setting the culture and vision and ensuring the well-being of the team. Help manage partnerships with external partners, figuring out ways in which we can develop joint marketing activities and co-marketing plans.
What the Candidate Will Need
- 10+ years marketing experience, including extensive experience managing large-scale brand marketing campaigns. 5+ years of experience leading teams in fast-paced companies.
- Experience in creating local marketing executions and leading different agency relationships. High marketing strategy capabilities and experience, with proven ability to diagnose market and brand insights to set vision and make effective trade-offs to implement winning strategies.
- Experience of working for a global brand; able to navigate a cross-matrix structure with a collaborative environment.
- Ability to manage partnerships and co-marketing activities. Strong business acumen and results-driven mindset, capable of tying marketing activities to larger business objectives.
- Demonstrated ability to coach, motivate and manage diverse marketing teams in a dynamic environment. Proven track record for brand marketing leadership. Good relationship management and ability to influence cross-functional teams and stakeholders.
- A strong customer-centric mindset and the ability to bring to life the Uber brand in a way that is both consistent with our global brand positioning, but also meaningful to local culture and customs.
