Head of Marketing

About the Company

Fuji Silvertech Concrete Pvt. Ltd. (FSCPL) is one of India's leading precast concrete manufacturers, known for delivering high-performance, durable, and sustainable construction solutions. With a strong commitment to quality, technology, and innovation, FSCPL has played a pivotal role in shaping modern infrastructure across India.

Founded with the vision to revolutionize construction through advanced precast technology, we have established ourselves as a trusted partner for infrastructure, industrial, and commercial projects nationwide.

About the Role

We are seeking a strategic and dynamic Marketing Head to lead overall marketing initiatives across B2B, B2G, and construction/infrastructure markets. The ideal candidate will have strong expertise in Marketing Communications (MarCom), Branding, and industry-specific marketing for EPC contractors, builders, consultants, and government bodies. This role requires a leader who can drive brand visibility, build strategic relationships, and support business growth with targeted campaigns.

Key Responsibilities:

Strategic Leadership

• Develop and implement integrated marketing strategies covering B2B, B2G, MarCom, and branding.
• Build a strong brand presence within the construction and infrastructure sector.

B2B & B2G Marketing (Construction Sector & Government Projects)

• Plan and execute marketing campaigns targeting EPC companies, contractors, real estate developers, architects, and consultants.
• Strengthen key account engagement through industry events, partnerships, and technical promotions.
• Support product marketing, positioning, technical literature, and solution-based marketing.
• Drive government-facing marketing strategies aligned with public infrastructure needs.

Marketing Communications (MarCom)

• Oversee all MarCom activities, including content creation, internal communication, external communication, and digital messaging.
• Manage the development of marketing collateralbrochures, presentations, technical datasheets, videos, and case studies.
• Ensure consistent brand voice and messaging across all communication platforms.

Branding

• Lead brand development, positioning, and identity initiatives.
• Manage corporate branding, product branding, and employer branding programs.
• Oversee PR, media planning, social media presence, and brand visibility campaigns.
• Ensure brand consistency across offline, online, print, and on-ground activities.

Market Research & Analytics

• Conduct market analysis on construction trends, infrastructure opportunities, and government policies.
• Monitor competitor strategies, pricing movements, and emerging technologies.