Head of Marketing

Company Description Enthuziastic is a global peer-to-peer live learning network focused on connecting learners of all ages with courses that match their individual needs. The organization builds and refines tools that help students discover classes aligned with their budget, schedule, language, and learning goals. By enabling personalized course discovery, Enthuziastic supports accessible and flexible education worldwide. Team members contribute to an innovative platform that empowers learners and instructors to engage in meaningful, real-time learning experiences.

Role Description The Head of Marketing is a full-time remote role responsible for leading Enthuziastic's overall marketing strategy and execution. This position oversees market planning, brand positioning, and multi-channel campaigns to drive awareness, engagement, and growth across global markets. Day-to-day responsibilities include managing the marketing team, coordinating with sales and product teams, guiding market research initiatives, and optimizing the marketing funnel from acquisition to retention. The role also involves overseeing public relations activities, setting performance metrics, managing budgets, and ensuring consistent, data-informed decision-making in all marketing efforts.

Qualifications

• Candidates should possess strong Market Planning and Marketing Management skills to design and execute comprehensive marketing strategies.
• Candidates should possess Market Research skills to analyze customer needs, competitive landscapes, and emerging trends.
• Candidates should possess Sales-related skills to collaborate effectively with sales teams and align marketing initiatives with revenue goals.
• Candidates should possess Public Relations skills to manage brand reputation, media outreach, and external communications.
• Demonstrated experience leading marketing teams in a digital or education technology environment.
• Proficiency in data-driven marketing, campaign analytics, and performance optimization.
• Excellent written and verbal communication skills and the ability to work effectively in a fully remote, globally distributed team.
• Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degree is a plus.
• Experience in peer-to-peer platforms, online learning, or marketplaces is highly beneficial.