Head of Marketing

Head of Marketing, DeepID

Part of SurePass Group | India | Full time

About DeepID

DeepID is the Continuous Digital Trust Intelligence platform. We help banks, lenders, payment companies and insurers decide in real time whether a person, a device, a session and a payment can be trusted. We fuse identity, device, behaviour, scam and graph signals into one explained decision across the whole customer journey.

Fraud has moved to the person. Scams, mule accounts and deepfakes now pass the checks that banks rely on. DeepID exists to stop them. We are part of SurePass Group, with hubs in India, Dubai and Singapore.

The role

You will make DeepID the name risk leaders think of when they think of scams, mules and deepfakes. This is an early leadership role with a clear mandate: build the category, build the brand and build the pipeline. You will own positioning, research, account based marketing, analyst and media relations, events and the marketing team, across India, the GCC and Asia Pacific.

What you will do

• Own the story. Set the positioning, messaging and brand for DeepID, and keep every asset and spokesperson on one message.
• Build the category. Make Continuous Digital Trust Intelligence the term analysts, journalists and risk leaders use for this problem.
• Publish the evidence. Lead original research on scams, mules and deepfakes that media, analysts and regulators quote.
• Win named accounts. Run account based programmes for a defined list of banks and financial institutions, and source a growing share of pipeline.
• Convene the buyers. Host closed door roundtables and executive dinners for chief risk officers and heads of fraud.
• Build credibility. Brief industry analysts, earn media coverage and represent DeepID in industry bodies.
• Arm the sales team. Deliver use case playbooks, ROI tools, briefings and customer case studies.
• Launch in new markets. Take DeepID to the GCC and Southeast Asia with partners and regional teams.
• Lead the team. Hire and lead a small, senior team, including marketing managers in Dubai and Singapore.

What you bring

• B2B depth. A strong record in B2B technology marketing, including time leading the function.
• Risk buyer experience. You have marketed fraud, identity, cybersecurity or risk technology to banks and other regulated financial firms.
• Category building. You have taken a product from a feature story to a category story.
• Proof of pipeline. You can show pipeline sourced from named enterprise accounts, with numbers.
• Evidence led content. You have published original data that analysts or business media quoted.
• Plain writing. You write for a chief risk officer and can turn a 20 page paper into 1 page.

Good to have

• India BFSI network. Relationships with risk and fraud leaders, business media and industry bodies.
• Regional range. A launch in the GCC or Southeast Asia, directly or through partners.
• Builder record. You have built a marketing function from the first hire.

Why join DeepID

• Own a category. Define Continuous Digital Trust Intelligence in India, the GCC and Asia Pacific.
• Start from a plan. A written strategy, a named account list and a programme budget are already in place.
• Build your team. Hire the people you need as DeepID grows.
• Work with the founders. Shape the company's voice from the start, backed by SurePass Group.

How to apply

Apply on LinkedIn. [Confidential Information]