Head of Marketing- D2C/Marketplace/Quick-commerce

Job Description: Head of Marketing

Company: The Wellness Shop (Urbaine Consumer India Pvt. Ltd.)

Location: Bengaluru/ Jaipur

Experience Required: 12-15 Years

Industry: Beauty & Personal Care / D2C Wellness

Job Overview

We are looking for a dynamic, growth-obsessed Head of Marketing to own the entire revenue and growth engine of The Wellness Shop. The core of this role is performance marketing mastery on Meta and Google — scaling customer acquisition profitably at a significant budget. Beyond that, this person will also own marketplace and quick-commerce growth (Amazon, Flipkart, Nykaa, Myntra, Blinkit, Zepto), retention/lifecycle marketing, and influencer marketing. Ideal for someone who thinks like a performance marketer first, and a category general manager second.

Key Responsibilities

Performance Marketing (Meta, Google & Beyond)

1. Own and execute performance marketing strategy across Meta, Google, YouTube, and other paid digital channels — this is the single largest lever of the role.

2. Manage and optimize large annual ad budgets (₹25–30+ crore) with clear ROAS, CAC, and LTV targets.

3. Scale customer acquisition profitably while protecting unit economics.

4. Run structured experimentation — A/B testing across creatives, funnels, and landing pages — to continuously find and scale winners.

5. Identify new paid channels and partnerships for incremental growth.

Marketplace & Quick Commerce Management

1. Own and scale presence across Amazon, Flipkart, Nykaa, Myntra, Blinkit, Zepto, and other relevant marketplaces/quick-commerce platforms.

2. Drive revenue growth, improve rankings, and maximize brand visibility across all platforms.

Manage listings, pricing strategy, inventory planning, and fulfillment in coordination with product and operations teams.

3. Build and maintain strong relationships with platform account managers to unlock new features, placements, and growth opportunities.

Retention & Lifecycle Marketing

1. Own retention marketing across Email, SMS, WhatsApp, and CRM automation (Klaviyo, MoEngage, WebEngage, Clevertap, or similar).

2. Improve customer LTV through remarketing, lifecycle campaigns, and repeat-purchase strategies.

Influencer & Brand Marketing

1. Lead influencer marketing strategy — sourcing, negotiation, campaign execution, and ROI tracking.

2. Oversee brand marketing initiatives that support both performance and long-term brand equity.

3. Collaborate with creative and content teams to ensure consistent brand voice across all channels.

Team Leadership & Cross-Functional Collaboration

1. Build, lead, and mentor a team across Meta/Google Ads, Marketplaces, Retention/CRM, and Influencer Marketing.

2. Set clear KPIs per channel and ensure alignment across the full-funnel marketing strategy.

3. Work closely with product, operations, and finance teams to ensure seamless execution of all growth initiatives.

Analytics & Reporting

1. Track and report on ROAS, CAC, LTV, MER, contribution margin, marketplace rankings, and traffic/conversion metrics.

2. Build dashboards and present data-driven insights and recommendations to leadership.

Qualifications

1. 12-15 years of experience, with primary depth in performance marketing (Meta and Google) managing annual ad budgets of ₹25–30 crore or more, and additional experience in marketplace/e-commerce management.

2. Proven track record scaling D2C brands profitably through paid digital channels.

Extensive experience managing marketplace and quick-commerce platforms — Amazon, Flipkart, Nykaa, Myntra, Blinkit, Zepto.

3. Strong experience with retention/CRM tools (Klaviyo, MoEngage, WebEngage, Clevertap, or similar).

4. Demonstrated experience with influencer marketing strategy and execution.

5. Strong knowledge of the beauty, personal care, or wellness sector strongly preferred.

6. Deep understanding of attribution models, analytics tools, and tracking frameworks.

7. Experience building and leading cross-functional marketing teams.

8. Excellent analytical, communication, and leadership skills; entrepreneurial, ownership-driven mindset.

9. B.Tech / MBA (Tier 1/2 preferred), though strong demonstrated experience can outweigh formal education.

What We Offer

1. Ownership of the full marketing and growth charter for a fast-scaling D2C wellness brand.

2. High-visibility, strategic role with direct exposure to leadership and business decisions.

3. Performance-driven, entrepreneurial environment.