We are looking for Head Marketing role for our client - based in Gurgaon
Candidate should have experience in B2C marketing.
Key Responsibilities
- Marketing Strategy & Leadership
- Define and execute the overall marketing strategy in line with client's vision and growth objectives.
- Build and lead a high-performing marketing team across brand, digital, content, and communications.
- Partner with leadership to align marketing priorities with business goals.
- Brand Strengthening & Positioning
- Oversee PR, media, and communications to enhance visibility and reputation.
- Demand Generation & Growth Marketing
- Drive student acquisition campaigns and optimize ROI across digital and traditional channels.
- Leverage performance marketing, SEO, SEM, and analytics to improve reach and conversion.
- Oversee partnerships and collaborations that expand market presence.
- Digital & Innovative Initiatives
- Lead digital-first marketing initiatives with a strong focus on automation, analytics, and personalization.
- Explore emerging platforms and tools to enhance engagement with students and stakeholders.
- Stakeholder Management & Market Engagement
- Collaborate with business heads, product/academic teams, and regional marketing leads to ensure consistent messaging and outcomes.
- Represent marketing insights in leadership discussions, influencing strategic decision-making.
