About Us: At TrueFan AI, we're building India's leading AI video generation platform, enabling brands to create hyper-personalized, ultra-realistic video content at scale.
We work with forward-thinking marketing teams to transform how they engage, convert, and retain customers through AI-driven storytelling.
Why this role matters: We're looking for a Head of Marketing & Communications who can own the narrative, build brand authority, and drive B2B pipeline.
This is a foundational leadership role—you will define how TrueFan AI is perceived in the market, shape our voice, and directly influence enterprise demand generation and credibility.
What you'll own:
1. Brand Narrative & Positioning
- Define and evolve TrueFan AI's positioning in the B2B AI/MarTech space
- Craft a clear, differentiated narrative across all touchpoints
- Ensure consistency in voice, messaging, and storytelling
2. PR, Media & Communications (Core Strength)
- Build and manage PR strategy and agency relationships
- Drive earned media, founder profiling, and thought leadership
- Secure coverage across top-tier business, tech, and marketing publications
- Own crisis communication and brand reputation
3. B2B Demand & Content Engine
- Partner with growth team to drive inbound pipeline via content + comms
- Build high-impact assets: case studies, whitepapers, POVs, webinars
- Create content that drives enterprise trust and conversion
4. Founder & Leadership Branding
- Shape founder voice and visibility across LinkedIn, media, and events
- Position leadership as category experts in AI video & personalization
5. Agency + Internal Team Leadership
- Leverage prior agency experience to manage external partners effectively
- Build and lead an in-house marketing & communications team
- Drive high standards of execution, creativity, and speed
6. GTM & Cross-Functional Alignment
- Work closely with Sales, Product, and Demand Gen teams
- Ensure messaging aligns with ICP, use cases, and revenue goals
What we are looking for:
* 8–12 years of experience in Marketing & Communications (B2B focus)
- Strong background in PR agencies (must-have)
- Experience working in a tech-first startup environment (0→1 or 1→10)
- Proven track record of building brand + credibility in B2B markets
- Deep understanding of enterprise buyer psychology and GTM motion
- Exceptional storytelling and communication skills
Must Have Capabilities:
- Ability to translate complex AI/tech into simple, compelling narratives
- Strong network across media, PR, and industry ecosystems
- Experience driving thought leadership and category creation
- Data-aware mindset with focus on pipeline impact, not just visibility
What Success looks like (6-9 Months):
- Strong brand recall in AI/MarTech conversations
- Consistent earned media and founder visibility
- High-quality B2B inbound pipeline from content & comms
- Clear, differentiated category positioning for TrueFan AI
