Head of Marketing – North Bengaluru – IB School - Open to Indian Citizens & Global Talent
Corporate Professionals Transitioning to Education Are Welcome Location: North Bengaluru
Reports To: Founder
Employment Type: Full-time | Senior Leadership
. The Role: We're looking for a strategic marketing leader to build and lead our entire marketing function from the ground up. This is a
build-the-engine role—not a
run-someone-else's-machine role. You will design the marketing operating system, establish processes, build reporting frameworks, and independently drive measurable business outcomes.
Candidates of all nationalities are welcome to apply. Key Responsibilities: Marketing Strategy & Operations
- Design and build the complete marketing operating system, including SOPs, dashboards, reporting structures, and performance review cadence.
- Create a single source of truth for lead volume, lead source, channel performance, cost, and conversion metrics.
- Own the primary business KPI: Lead-to-Campus Tour Conversion, focusing on qualified family visits rather than raw lead volume.
- Analyse marketing performance and decide what to scale, optimise, pause, or discontinue based on data.
- Plan, manage, and optimise the marketing budget with continuous ROI analysis.
Digital Marketing & Technology: Take complete ownership and administrative control of all marketing channels, including:
- Google Ads
- Meta Ads
- Website
- CRM
- Telephony Systems
- Chatbot
- WhatsApp
- Offline Marketing Channels
Stay closely involved in digital marketing, SEO, content strategy, social media, and paid advertising, even when specialists or agencies handle execution.
Partnerships & Business Development: Build and manage a strong partnership pipeline by identifying and converting opportunities with:
- Corporate organisations
- Residential communities
- Relocation agencies
- Immigration consultants
- Pre-schools
- Real estate developers
- PR agencies
- Other strategic partners
Drive these relationships from first contact through signed MOU.
Brand & Communications: Own the institution's complete brand presence across all channels by leading:
- Brand strategy
- Public Relations
- Media coverage
- Open Houses
- Events
- Sponsorships
- Brand collaborations
- Influencer partnerships
Develop and oversee all brand communication and marketing collateral, including:
- Newsletters
- Presentations
- Campaign materials
- Sales and admissions collateral
Market Intelligence
- Monitor competitor activity, parent expectations, education trends, and market opportunities.
- Translate insights into actionable marketing strategies.
Admissions & Customer Experience: Work closely with the Admissions team to:
- Improve lead nurturing
- Build an efficient lead-to-tour handoff
- Increase admissions conversion
Treat every campus visit as a premium marketing experience designed to compete with India's leading schools. Build referral and re-enrolment programmes as core components of the marketing engine.
Leadership: Lead, mentor, and develop:
- Creative Lead
- Performance Marketing Specialists
- External Agencies
- Marketing Partners
Set clear performance expectations, direction, and quality standards while fostering accountability and innovation.
Employer Branding: Support initiatives that position the school as a preferred employer for educators while strengthening the institution's reputation among prospective families.
Innovation. Define a distinctive marketing approach that differentiates the school from conventional education marketing in India.
What We're Looking For: We're seeking someone who:
- Builds systems from scratch and thrives in zero-to-one environments.
- Creates SOPs, dashboards, reporting systems, and operating processes where none exist.
- Makes decisions backed by data, not assumptions.
- Identifies problems before they become major issues.
- Takes complete ownership with minimal supervision.
- Has successfully built or transformed marketing systems with measurable before-and-after results.
- Can open doors, negotiate, and close strategic partnerships.
- Understands long buying cycles, premium brands, and high-consideration purchasing decisions.
- Elevates the performance of agencies and specialists.
- Brings strong commercial thinking alongside marketing expertise.
Preferred Experience in one or more of the following is highly desirable:
- Service Design
- Hospitality
- Luxury Customer Experience
- Existing corporate, relocation, or real estate network in Bengaluru
Success Measures: Performance will be reviewed weekly against agreed targets with the Founder. Primary success metrics include:
- Lead-to-tour conversion rate
- Qualified campus tours per month
- Admissions achieved versus target
- Cost per campus tour
- Cost per admission
- Number of signed partnership MOUs
- Referral programme performance
- Re-enrolment performance
What We Offer
- A genuine senior leadership role with significant autonomy
- Direct collaboration with a founder who values marketing and brand building
- Competitive market salary
- Attractive performance-linked bonus tied to measurable business outcomes
How To Apply- A brief note describing one marketing system or funnel you built or transformed from scratch, including:
- The initial challenge
- What you built
- The measurable results before and after
Skills: branding,leadership,market intelligence,partnerships,digital marketing,marketing,admissions & customer experience
