Job Description

Hiring for one of the leading client in chemical industry.

Job Title: Head - User / Influencer Marketing

Exp - 12+ Years

Location - Mumbai

Key Responsibilities:

Develop and execute a fresh, user-centric content strategy across WhatsApp, User Apps, and social media platforms.
Create engaging content in multiple formats (videos, reels, static creatives, user stories, and educational content).
Define content priorities and communication objectives in collaboration with Category Teams and BTL Excellence.
Manage a structured content calendar aligned with business and activation plans.
Drive innovation in digital user marketing to enhance engagement, education, and advocacy.
Collaborate closely with BTL Excellence, Category Heads, and Digital Marketing teams to ensure a continuous pipeline of impactful content.

Expected Outcome:

A stronger, more engaging user marketing ecosystem that improves user education, drives advocacy, and amplifies the impact of digital marketing investments across categorie