Head of Growth

We, at Bharti Axa Life Insurance are seeking ambitious talent ready to make an immediate impact within our fast-paced and innovative workplace. We are hiring for our Marketing Department.

Bharti Life is building its direct-to-customer business from day zero. You will own the engine that finds the right customer, matches them to the right product, and gets the policy issued. You build that engine and run it hands-on.

Key Responsibilities:

• Paid acquisition: search, social, programmatic and affiliates, with full budget ownership
• Website and conversion: the site as a sales channel, including journeys, quote flows, landing pages and testing
• SEO and AEO: visibility across search engines and AI answer engines
• Martech: prospect journeys for customers and advisors, plus lifecycle cross-sell and upsell for existing customers
• Lead-to-policy partnership: with the call center and sales teams, covering lead routing, scoring, feedback loops, and the right product for the right audience
• Your team: you hire and lead three specialists, one each for paid, website with SEO/AEO, and martech, as a player-coach

Job Expectations:

• A track record of growing a D2C funnel, measured on conversions as well as leads. Fintech experience preferred
• Fluency across paid, SEO, CRO and martech, with hands-on depth in at least two
• Analytics sharp enough to find where a funnel leaks and fix it
• Experience working closely with call centres or inside sales
• AI tools built into your own workflow and your team's
• Command of the rules: IRDAI advertising guidelines, DPDP consent and DND norms

Experience: 8-12 Years of experience