About AiSensy
AiSensy is a WhatsApp-based Marketing & Engagement platform helping leading brands such as Adani, Delhi Transport Corporation, Yakult, Godrej, Aditya Birla Hindalco, Wipro, Asian Paints, India Today Group, Skullcandy, Vivo, PhysicsWallah, and Cosco drive revenue through WhatsApp.
- Empowering 210,000+ businesses with WhatsApp engagement & marketing
- 800+ crore WhatsApp messages exchanged annually via the AiSensy platform
- Businesses drive 2580% of their revenue using AiSensy
- A mission-driven, growth-stage startup backed by Marsshot.vc, Bluelotus.vc, and 50+ angel investors
Role Overview
We are looking for a business-driven, product-led Head of Growth Self Serve who will own the end-to-end self-serve revenue engine at AiSensy.
This is not a pure marketing role and not a conventional product role. This is a revenue-owning growth leadership role for someone who can combine business thinking, strong product instinct, analytics depth, lifecycle understanding, and execution excellence.
Key Responsibilities
1. Own self-serve revenue growth
- Own the self-serve revenue charter for AiSensy across mobile-led and web-led journeys
- Build and execute the roadmap to scale self-serve revenue in a predictable and efficient manner
- Drive growth across acquisition, activation, conversion, expansion, retention, and resurrection
- Create clear plans to improve revenue contribution from self-serve as a major business engine
2. Improve the self-serve funnel end to end
- Identify funnel leakage across visitor-to-signup, signup-to-activation, activation-to-paid, and paid-to-upgrade stages
- Improve conversion rates across onboarding, setup, activation, trial, payment, and upgrade journeys
- Reduce friction in the product journey and improve overall user progression through smarter flow design and interventions
- Build strong visibility into funnel performance by segment, channel, plan, cohort, and user behavior
3. Drive product-led growth and monetization
- Lead product-led growth initiatives that improve activation, conversion, retention, and expansion
- Improve onboarding, guided setup, feature discovery, in-product nudges, upgrade prompts, plan education, and paywall experiences
- Influence pricing, packaging, free-to-paid boundaries, plan ladders, and upgrade mechanics
- Help create a strong migration path from entry plans to higher-value plans
4. Build and run a high-quality experimentation engine
- Establish a high-velocity experimentation culture across the self-serve business
- Prioritize the highest-leverage growth bets based on business impact, data, and user behavior
- Run structured experiments across product flows, landing pages, lifecycle journeys, plan pages, pricing communication, upgrade prompts, and retention interventions
- Ensure every major initiative has a clear hypothesis, measurable outcome, and learning loop
5. Own lifecycle and conversion journeys
- Define and improve lifecycle strategies across WhatsApp, email, notifications, and in-product nudges
- Build journeys for onboarding, activation, education, trial conversion, retention, reactivation, and upsell
- Ensure users receive the right message, at the right time, through the right channel, based on real product and plan behavior
- Use lifecycle as a core revenue lever, not just a communication function
6. Drive self-serve acquisition quality
- Partner on or directly own self-serve acquisition levers such as performance marketing, SEO, landing pages, conversion-focused content, and organic growth initiatives
- Ensure top-of-funnel efforts are optimized for high-quality activation and paid conversion, not just traffic volume
- Track CAC, signup quality, activation quality, payback, and revenue contribution by channel
- Align acquisition closely with monetization and downstream revenue outcomes
7. Build growth analytics and business rigor
- Own the weekly and monthly growth review rhythm for self-serve
- Define and track the most important self-serve metrics across funnel performance, monetization, and retention
- Build dashboards, cohort views, and reporting systems with strong support from analytics
- Forecast impact of initiatives and prioritize work based on business upside, speed, effort, and strategic importance
8. Lead cross-functional execution
- Work closely with product, engineering, design, analytics, lifecycle, and marketing teams to drive growth priorities
- Ensure growth initiatives are clearly defined, well-prioritized, and shipped with urgency
- Align stakeholders around what matters most for self-serve revenue growth
- Act as the central owner of the self-serve growth agenda across teams
9. Build the self-serve growth function
- Help build the growth pod over time across Growth PM, lifecycle/CRM, performance, SEO, analytics, and related roles
- Define operating cadences, ownership areas, priorities, and performance expectations
- Hire, coach, and develop strong talent as the self-serve growth engine scales
- Build a culture of high ownership, sharp experimentation, and business-first decision making
Ideal Candidate Profile
- 712+ years of experience in Growth, PLG, Monetization, Growth Product, or Self-Serve SaaS roles
- Strong experience owning and scaling a self-serve or product-led revenue funnel
- Proven track record of improving activation, conversion, retention, and monetization metrics
- Strong business and revenue orientation, not just product or marketing execution
- Deep comfort with funnel analysis, cohort analysis, growth loops, experimentation, and growth systems
- Strong product instinct with the ability to use product, lifecycle, and monetization levers to grow revenue
- Experience working closely with product, engineering, analytics, design, and lifecycle teams
- Ability to lead cross-functional teams and create accountability without confusion
- Strong ownership mindset and ability to act like an operator, strategist, and business owner
