Head of Global Branding- JD (SG)

GlobalBrand Strategy

. Lead thecompany's global branding initiative, including brand architecture,positioning, visual identity, messaging framework, and tone of voice.

. Build ascalable and internationally competitive branding system aligned with long-termbusiness expansion.

. Definethe overall global branding roadmap and execution priorities across multipleregions and products.

. Ensurebrand consistency across all online and offline touchpoints.

Organization& Team Transformation

. Assessand restructure the existing branding organization to improve efficiency,ownership, and creative quality.

. Redesign teamworkflows, reporting structures, and operational models across all brandingfunctions.

. Build ahigh-performance branding culture with strong accountability and executionstandards.

. Mentorand elevate leadership capabilities within the branding organization.

IntegratedMarketing & Creative Leadership

. Overseeintegrated brand campaigns, strategic communications, launch campaigns, andmajor market activations.

. Leadcollaboration between Brand, Product, Marketing, CRM, Social Media, andCommercial teams.

. Drivecreative excellence across visual design, content, storytelling, advertising,PR, and entertainment-driven campaigns.

. Ensurecampaigns balance both brand impact and commercial performance.

PublicRelations & Partnerships

. Overseecelebrity partnerships, media relations, sponsorships, and strategiccollaborations.

. Buildstrong relationships with agencies, production partners, media platforms, andkey external stakeholders.

. Leadhigh-impact regional and global branding initiatives that strengthen market positioning.

GlobalExpansion Support

. Supportinternational market expansion efforts through localized brand strategies whilemaintaining global consistency.

. Developbranding systems adaptable across different cultural and regulatory markets.

Requirements

Must Have

. 10+ yearsof experience in Branding, Brand Marketing, Creative Strategy, or IntegratedMarketing.

. Provenexperience leading a successful brand or large-scale brand transformationproject.

. Experiencemanaging large branding organizations or multi-functional creative teams.

. Strongstrategic thinking combined with high execution capability.

. Experienceworking directly with founders, CEOs, or executive leadership teams.

. Strongunderstanding of consumer branding, digital ecosystems, and entertainment-drivenmarketing.

. Excellentleadership, communication, and stakeholder management skills.

. Comfortableoperating in fast-paced, high-growth, and transformation-stage environments.