Head of Global Brand & Digital Presence
Gurugram, Haryana
Saras AI Institute
Most marketing leaders know how to run ads. We are not looking for that.
At SARAS AI Institute, we are looking for someone who can build a brand people remember, shape a digital presence people feel, and make SARAS impossible to ignore globally.
This is not a performance marketing role.
This is not a campaign manager role.
This is not for someone whose entire playbook consists of Meta ads, Google Ads, CPLs, and dashboards.
- We need a brand-first, digital-first, globally-aware builder who can take SARAS from being present online to being powerful, sharp, respected, and visible across the world.
- What this role is really about
- You will own how SARAS shows up to the world across every meaningful digital touchpoint.
- Your job is to make sure that when someone discovers SARAS, whether on LinkedIn, Instagram, YouTube, X, website, press, podcasts, founder-led content, student stories, or search, they instantly feel:
- This is not another education company. This is a serious, global, AI-first institution.
What we need from you
You should be able to:
- Build and drive a clear global brand narrative for SARAS
- Create a strong, consistent digital identity across all platforms
- Make our online presence feel premium, contemporary, distinctive, and globally relevant
- Lead brand strategy, content direction, social presence, thought leadership, storytelling, PR visibility, and digital reputation
- Turn SARAS into a brand that people notice, trust, talk about, and aspire to be associated with
- Work closely with founders to convert ideas, partnerships, outcomes, campus stories, faculty credibility, and student success into high-quality digital brand assets
- Build a content engine that is not random posting, but intentional brand building
- Raise the standard of everything public-facing, from posts to website messaging to visual storytelling to executive presence
- Ensure SARAS is visible not just in India, but as a global AI education brand
What will you own
- Overall brand strategy and positioning
- SARAS's organic digital presence across platforms
- Founder branding and leadership visibility
- Social media narrative and content quality
- Website messaging and brand consistency
- PR and thought-leadership visibility
- Brand campaigns that build recall, not just clicks
- Visual storytelling and creative direction
- Digital reputation and share of voice
- Building a team/ecosystem of creators, writers, designers, video editors, and specialists as needed
Who this is for
This role is for someone who:
- Understands brand deeply, not just lead generation
- Knows how great institutions, startups, and global brands build digital presence
- Can think in narrative, positioning, perception, and cultural relevance
- Has strong taste, sharp judgment, and high standards
- Can tell the difference between noise and presence
- Can create momentum without hiding behind agencies and jargon
- Is obsessed with how brands show up online
- Understands that in today's world, if you are not visible, you are irrelevant
- Can operate at both the strategy level and the execution level
Who this is NOT for
Please DO NOT apply if:
- Your strength is mainly in performance marketing
- Your idea of marketing is only paid ads and lead funnels
- You have mostly worked as a demand generation / CPL / CAC optimiser
- You are looking for a comfortable corporate branding role
- You need long approval chains and slow-moving environments
- You speak beautifully in interviews, but struggle to build visible brand outcomes
What success will look like
In this role, success means:
- SARAS develops a clear and respected digital identity
- Our social and digital presence becomes stronger, sharper, and globally relevant
- More students, parents, universities, partners, media, and industry leaders begin noticing and engaging with the brand
- SARAS starts looking and feeling like the category-defining AI education brand it is meant to become
- Our online presence finally matches our ambition
