About Loom Solar
Loom Solar is building India's Smart Home Energy Company, enabling every household to become energy independent through solar panels, hybrid inverters, lithium batteries, and intelligent energy solutions.
We are looking for a visionary Head of General Trade (GT) to build India's largest and most productive distribution network for residential solar and energy storage products.
This role is responsible for driving profitable growth through dealers, distributors, retailers, electricians, installers, and channel partners across India.
Role Purpose
To build a high-performance General Trade organization capable of delivering sustainable, profitable growth by expanding Loom Solar's presence in every district, town, and city in India.
The Head of GT will create the sales strategy, channel architecture, operating rhythm, people capability, and execution discipline required to scale the business from thousands to tens of thousands of channel partners.
Key Responsibilities
1. Build India's Strongest Distribution Network
- Develop and execute the national General Trade strategy.
- Expand dealer and distributor coverage across all states.
- Increase market penetration in Tier 2, Tier 3, and rural markets.
- Build district-wise expansion plans.
- Create a scalable channel development model.
2. Drive Sales Growth
Own national GT revenue and profitability.
Responsible for:
- Monthly sales targets
- Channel growth
- Category growth
- Product mix
- Market share
- Repeat business
- New customer acquisition
3. Distribution Expansion
Lead expansion of:
- Distributors
- Dealers
- Retailers
- Electricians
- Installers
- System Integrators
Create clear eligibility criteria, onboarding SOPs, and productivity benchmarks for every partner category.
4. Sales Leadership
Lead a nationwide sales organization including:
- Regional Sales Managers
- Zonal Managers
- Area Sales Managers
- Territory Sales Officers
- Business Development Managers
Build a culture of:
- Ownership
- Accountability
- Execution excellence
- Customer obsession
- Continuous learning
5. Channel Partner Development
Design programs for:
- Dealer profitability
- Distributor ROI
- Loyalty programs
- Partner certification
- Sales training
- Technical education
- Business growth workshops
Ensure partners become long-term business collaborators.
6. Sales Excellence
Establish world-class execution through:
- Daily sales reviews
- Weekly business reviews
- Monthly operating reviews
- Forecast accuracy
- CRM adoption
- Lead management
- Pipeline management
- Beat planning
- Territory management
7. Commercial Management
Own:
- Pricing discipline
- Trade schemes
- Incentive programs
- Credit management
- Collections
- Inventory health
- Distributor ROI
- Working capital efficiency
8. Cross-Functional Leadership
Collaborate with:
- Marketing
- Product Management
- Supply Chain
- Finance
- Manufacturing
- Service
- Digital
- HR
Ensure seamless execution from demand generation to customer satisfaction.
9. Market Intelligence
Continuously monitor:
- Competitor activities
- Pricing
- Product launches
- Consumer trends
- Channel feedback
- Policy changes
- Emerging opportunities
Translate insights into business action.
Key Performance Indicators (KPIs)
Business Growth
- Revenue achievement
- Volume growth
- Gross margin
- EBITDA contribution
- Market share
- Product category growth
Distribution
- Active distributors
- Active dealers
- New partner acquisition
- Geographic coverage
- Product availability
- Outlet productivity
Sales Productivity
- Sales per ASM
- Sales per distributor
- Sales per dealer
- Repeat purchase rate
- Lead conversion
- Average order value
Operational Excellence
- Forecast accuracy
- Inventory turnover
- Collection efficiency
- CRM adoption
- On-time order fulfillment
Customer & Partner Experience
- Dealer satisfaction score
- Distributor retention
- Service turnaround time
- Net Promoter Score (NPS)
Qualifications
- MBA from a reputed institute preferred.
- Bachelor's degree in Engineering, Business, or Commerce.
- 12–18 years of sales leadership experience.
- Minimum 5 years leading a national General Trade business.
Preferred Industry Experience
Experience in one or more of the following:
- Solar
- Electricals
- Consumer Durables
- Building Materials
- Batteries
- Inverters
- Home Appliances
- FMCG (GT)
- Paints
- Pipes
- Industrial Distribution
Requirements
Business Leadership
- P&L Management
- Business Strategy
- Distribution Management
- Revenue Growth
- Market Expansion
- Channel Sales
Sales Excellence
- General Trade
- Territory Planning
- Sales Forecasting
- CRM
- Negotiation
- Key Account Management
- Sales Coaching
Leadership
- Team Building
- Talent Development
- Change Management
- Performance Management
- Decision Making
- Stakeholder Management
Analytical Skills
- Sales Analytics
- Financial Analysis
- Market Intelligence
- Pricing Strategy
- ROI Analysis
Success Profile
The ideal candidate:
- Thinks like a CEO.
- Executes like a world-class Sales Director.
- Coaches like a mentor.
- Builds relationships like an entrepreneur.
- Uses data to make fast, informed decisions.
Inspires teams to achieve ambitious goals.
Benefits
What we offer
1. Freedom : We allow you freedom to follow your passion
2. Opportunity to work with India's fastest growing SMB Company
3. Regular Training of Professional Skills such as Leadership, Problem Solving and Product offerings.
4. Multifold chances increase to build the career in Solar Energy Sector
5. Exponential Growth in Salary and other remuneration
6. Great learning curve and hand on experience with leadership team about solar in future
