Head of Ecommerce - Skincare Experience is a must

Prior experience in skincare / beauty / personal care industry is strictly mandatory

Company: LuxaDerme

Location: Mumbai

Department: E-Commerce / Digital

Reporting To: Director / Founder

About LuxaDerme:

LuxaDerme is a premium Korean skincare brand based in Mumbai, focused on delivering clean, clinically proven formulations with over 90% naturally derived ingredients. Our products are designed to combine innovation with efficacy, catering to modern skincare needs through a science-backed approach. With a strong presence across marketplaces and D2C channels, we are scaling rapidly in the Indian beauty and personal care segment.

Role Overview

The Head of E-Commerce will be responsible for driving the complete online business, including marketplaces and D2C website. This role requires a strategic thinker with strong execution capabilities, deep understanding of the skincare industry, and proven experience in scaling beauty/personal care brands online.

Key Responsibilities:

1. Business Strategy & Revenue Ownership

• Own and drive end-to-end e-commerce P&L
• Develop and execute growth strategies aligned with brand vision
• Scale revenue across marketplaces and D2C channels
• Identify new opportunities for expansion (new platforms, global markets)

2. Marketplace Management

• Lead operations across Amazon, Flipkart, Nykaa, and other platforms
• Optimize listings, content, keywords, pricing, and visibility
• Ensure compliance with marketplace policies and maintain account health
• Drive platform-specific growth strategies and partnerships

3. D2C (Website) Growth

• Manage and optimize Shopify (or similar) website
• Improve conversion rates (CRO), retention, and customer journey
• Implement strategies for repeat purchase and customer lifecycle management

4. Performance Marketing

• Lead paid marketing across Amazon Ads, Meta Ads, Google Ads
• Optimize ROAS, CAC, and overall marketing spend efficiency
• Plan and execute campaigns, launches, and seasonal promotions

5. Inventory & Demand Planning

• Work closely with supply chain for forecasting and inventory planning
• Ensure product availability and minimize stockouts/overstocking
• Align inventory with marketing and sales projections

6. Team Leadership & Cross-functional Coordination

• Build, manage, and mentor the e-commerce team
• Define KRAs/KPIs and drive performance management
• Collaborate with marketing, content, operations, and finance teams

7. Data & Analytics

• Track key business metrics: revenue, conversion rate, AOV, ROAS, etc.
• Present MIS and performance reports to leadership
• Drive data-backed decision-making

(Candidates without relevant industry experience will not be considered)