Head of Ecommerce

|| Urgent Hiring || Marketing Head – E-commerce || Goregaon east, Mumbai ||

Location- Goregaon east, Mumbai

Profile- Marketing Head – E-commerce

Experience-5 years

ctc range-15 LPA

Working Days- 6 days (2nd & 4th sat off)

1. E-commerce & Digital Marketing Strategy

• Develop and execute the overall digital marketing strategy aligned withbusiness and revenue objectives.
• Drive customer acquisition, engagement, conversion, and retention across digital channels.
• Develop strategies to increase website and marketplace traffic, sales, and brand visibility.
• Identify new digital marketing opportunities, platforms, and emerging trends.
• Plan and execute marketing campaigns for new product launches, offers,festive seasons, and promotional events.

2. Performance Marketing & Paid Ads

• Lead performance marketing activities across Google Ads, Meta Ads, YouTube, Amazon Ads, and other relevant platforms.
• Plan and manage monthly advertising budgets and ensure optimumROI/ROAS.
• Monitor key metrics such as ROAS, CAC, CPC, CPM, CTR, CVR, revenue,and conversions.
• Develop and implement strategies for customer acquisition and remarketing.
• Continuously optimize campaigns based on performance data and customer behavior.
• Work closely with the E-commerce team to improve conversion rates and overall online revenue.

3. Social Media Management

• Develop and execute the social media strategy across Instagram,
• Facebook, YouTube, LinkedIn, and other relevant platforms.
• Plan monthly social media calendars and ensure timely execution.
• Increase followers, engagement, reach, brand awareness, and community interaction.
• Track social media trends and develop relevant, engaging, and platform-specific content.
• Manage social media campaigns, contests, collaborations, and promotional activities.

4. Content Strategy & Creation

• Develop an effective content strategy across social media, website, marketplaces, email, and other digital platforms.
• Oversee creation of Reels, videos, posts, carousels, banners, productcreatives, blogs, product descriptions, ad copies, and othermarketing content.
• Ensure content is aligned with the brand identity, target audience, and business objectives.
• Develop creative concepts and campaigns that drive both brand awareness and sales.
• Ensure consistency in brand communication across all digital touchpoints.

5. Graphics & Creative Management

• Lead and manage the creative/graphic design team.
• Define creative requirements for social media, performance ads,marketplaces, website, campaigns, and promotions.
• Review and approve designs, videos, banners, product creatives, and other marketing assets.
• Ensure all creatives maintain consistent brand guidelines and visual identity.
• Work with designers and video editors to improve creative quality and campaign performance.
• Develop creative concepts specifically focused on improving advertising CTR and conversions.

6. Marketplace & E-commerce Marketing

• Work closely with marketplace teams to support growth across platforms such as Amazon, Flipkart, Myntra, Nykaa, and other relevant marketplaces.
• Develop marketing strategies for marketplace visibility, traffic, conversions, and sales.
• Coordinate marketplace advertising and promotional campaigns.
• Analyze marketplace performance and identify opportunities for growth.
• Ensure product listings, images, A+ content, banners, and promotional
• creatives are optimized from a marketing perspective.

7. Influencer & Affiliate Marketing

• Develop and execute influencer marketing strategies to increase brand awareness and sales.
• Identify relevant influencers, creators, and content partners.
• Manage influencer campaigns, collaborations, deliverables, and performance.
• Explore affiliate and creator-led marketing opportunities.
• Measure campaign effectiveness and ROI.

8. SEO, Website & CRM

• Work with SEO teams/agencies to improve organic traffic and search visibility.
• Oversee website content, landing pages, banners, and promotional communication.
• Identify opportunities to improve website conversion and customer journey.
• Coordinate with CRM teams for email, WhatsApp, SMS, and remarketing campaigns.
• Develop strategies for customer retention and repeat purchases.

9. Analytics & Reporting

• Track and analyze marketing performance across all digital channels.
• Prepare regular reports covering sales, leads, traffic, engagement, ROAS, CAC, conversions, and marketing ROI.
• Use data and customer insights to improve marketing decisions.
• Conduct competitor and market analysis.
• Present marketing performance and growth plans to senior management.

10. Team Management

• Build, manage, and mentor the marketing team including performance marketers, social media executives, content writers, graphic designers, video editors, and other digital marketing resources.
• Set KPIs and performance objectives for the marketing team.
• Ensure timely execution of campaigns and marketing deliverables.
• Coordinate effectively with E-commerce, Sales, Product, and other internal teams.
• Manage external agencies, freelancers, influencers, and other marketing partners.