Head E-Commerce
Location: Gurgaon
Experience: 1520 years
The Opportunity
This is a defining leadership role to build and scale the digital engine of a large, established apparel and fashion retailer with a strong national footprint of 500+ stores.
As Head E-Commerce, you will transform a powerful offline brand into a category-leading omnichannel digital business. You will own growth, profitability, customer experience, and execution across D2C platforms, marketplaces, digital marketing, e-commerce operations, and customer servicecreating a seamless bridge between physical retail and digital commerce.
This role is meant for a leader who can marry fashion, technology, marketing, and operations to deliver scale with speed and excellence.
Your Mandate
- Build a future-ready omnichannel e-commerce business leveraging the strength of a large retail network.
- Own and deliver end-to-end P&L across all online channels.
- Make digital a core growth drivernot an extension of retail.
Key Responsibilities
1. D2C & Marketplace Growth
- Lead and scale company-owned digital platforms with a strong focus on conversion, merchandising, personalization, and experience.
- Drive marketplace leadership through assortment strategy, pricing discipline, visibility, and campaign execution.
- Ensure strong alignment between online and offline merchandising and brand storytelling.
2. Omnichannel Integration
- Leverage the 500+ store network to unlock omnichannel capabilities such as ship-from-store, click-and-collect, and inventory optimization.
- Partner closely with retail, merchandising, and supply chain teams to create a unified commerce ecosystem.
3. Digital Marketing Leadership (Mandatory)
- Own the digital marketing charter across performance marketing, SEO, CRM, retention, and growth.
- Build a scalable, ROI-driven customer acquisition and lifecycle engine.
- Use data and analytics to continuously improve efficiency, LTV, and customer engagement.
4. E-Commerce Operations Excellence
- Oversee end-to-end e-commerce operations including order management, fulfillment, logistics, and returns.
- Drive operational speed, cost efficiency, and scalability while maintaining service excellence.
- Strengthen systems and processes to support high volumes and peak demand.
5. Customer Experience & Service
- Own the customer experience across digital touchpoints and service channels.
- Deliver consistently high customer satisfaction through fast resolution and proactive engagement.
- Use customer insights to improve product, experience, and processes.
6. Leadership & Capability Building
- Build and lead high-performing teams across e-commerce, digital marketing, operations, and customer service.
- Instill a culture of ownership, urgency, innovation, and execution excellence.
- Develop scalable teams and future leaders.
What You Bring
- 1520 years of experience in e-commerce, digital, or omnichannel retail, preferably in fashion / apparel / lifestyle.
- Proven experience scaling D2C platforms and marketplace businesses with full P&L ownership.
- Strong digital marketing expertise is mandatorydeep hands-on understanding of growth levers and ROI.
- Solid understanding of apparel merchandising, inventory cycles, and seasonality.
- Strong operational and customer-centric mindset.
- Ability to operate in a high-growth, high-expectation retail environment.
Who Will Succeed in This Role
- A builder's mindset with strong retail sensibilities.
- Equally comfortable with strategy and on-ground execution.
- Obsessed with customer experience and brand integrity.
- Energized by scale, complexity, and transformation.
