Head of Ecommerce

Company Description

ASICS is a global leader in the design and production of footwear, apparel, and equipment, promoting the benefits of movement for a healthy mind and body. Established in 1949 by Kihachiro Onitsuka, the company embodies the philosophy of Anima Sana In Corpore Sano, meaning A Sound Mind In A Sound Body. Based in Kobe, Japan, ASICS operates in over 30 countries, offering products for running, tennis, and other performance sports, along with lifestyle collections and digital fitness solutions such as Runkeeper and the OneASICS membership program. ASICS is dedicated to inspiring a healthier and more active world.

Role Description

We are seeking a full-time Head of Ecommerce to oversee and drive the growth of our online sales channels. Based on-site in Gurugram, this leadership role involves creating and executing ecommerce strategies aligned with the company's goals. Key responsibilities include managing online marketing campaigns, driving user acquisition and retention, optimizing customer experience, overseeing website performance, and analyzing data to identify opportunities for growth.

Qualifications

• Strong expertise in Ecommerce Strategy, Digital Marketing, and driving online customer acquisition
• Proficient in Website Optimization, User Experience (UX), and Conversion Rate Optimization (CRO)
• Data analysis and reporting skills to derive insights from performance analytics and make data-driven decisions
• Experience managing cross-functional teams and collaborating with stakeholders in marketing, supply chain, and product management
• Proven track record of delivering growth in ecommerce sales and improving key performance indicators (KPIs)
• Ability to prioritize tasks and manage multiple projects in a fast-paced business environment
• Excellent leadership, team-building, and communication skills
• Relevant experience in managing direct-to-consumer ecommerce platforms