Location: Chennai, India (On-site)
Type: Full-time
Comp: Base salary + minor equity in Prvnt (parent) + larger equity in the E-com vertical (vesting / performance-linked)
Prvnt is building a premium preventive and longevity platform. Alongside the clinic, we're launching an E-commerce vertical that will serve two audiences:
- Direct-to-consumer (D2C) customers who want high-quality, science-aligned wellness products
- Prvnt patients/members, where products are integrated into care plans and replenishment flows
This won't be a generic store. The point is curation and trust. We will stock products we believe inacross merch, supplements, and wellness products/devices and we'll back that with a quality system: third-party testing / verification via independent labs or vendors where relevant (e.g., purity, contaminants, label accuracy, heavy metals, microbiology - depending on category).
We're hiring a Head of E-commerce as a true operating partner to build and run this vertical end-to-end.
What you'll own (end-to-end)
P&L + Growth
- Own revenue, margin, CAC/LTV, repeat rate, and profitability
- Build the D2C acquisition engine (paid, search, partnerships, affiliates, organic)
- Own CRO and site performance (funnel, landing pages, checkout, AOV)
Product Curation + Merchandising
- Define category strategy: merch, supplements, wellness products/devices, diagnostics where appropriate
- Build a clear merchandising logic (hero products, bundles, seasonal drops, replenishment)
- Set pricing, promos, subscription/replenishment mechanics, and assortment strategy
Quality & Trust System (core requirement)
- Build the framework for Prvnt-approved products
- Set vendor standards and onboarding (documentation, audits where needed, COAs, batch testing requirements)
- Coordinate third-party testing/verification workflows for relevant categories
- Ensure claims, labeling, and marketing are compliant and defensible (no hype, no risky promises)
Clinic + Patient Channel Integration
- Build the bridge between clinic recommendations and commerce execution
- Create care plan flows: practitioner-recommended bundles, patient replenishment, post-visit follow-ups
- Work with clinical leadership so the store supports outcomes and patient experience (not noise)
Ops + Fulfillment
- Own stack and operations: Shopify (or equivalent), payments, logistics/3PL, returns, customer support
- Inventory planning, demand forecasting, supplier relationships, and unit economics discipline
- Build a reliable delivery experience and high NPS
Team + Execution
- Hire and manage a lean team (growth, ops, CX, merch) + agencies where needed
- Establish weekly reporting cadence and KPI dashboards
What we're looking for
- 712+ years building/scaling D2C or e-commerce businesses (wellness/health categories strongly preferred)
- Proven P&L ownership with strong unit economics and operational discipline
- Strong taste + judgment in merchandising (what to carry, what not to carry)
- Real understanding of quality: suppliers, COAs, testing, compliance, claims risk
- Comfortable moving fast while maintaining high standards and process
- Bonus: experience in GCC markets, regulated categories, subscriptions/replenishment
Compensation & partner structure
- Competitive base salary
- Minor equity in Prvnt (parent company)
- Meaningfully larger equity in the E-commerce vertical (vesting + performance-linked; details shared with shortlisted candidates)
