Head of Digital Marketing

CTC - 40 Lpa

Exp - 5+ years in SAAS / Fintech

Roles & Responsibilities

● Plan and execute digital marketing strategies for SaaS products in India

● Manage multiple channels: PPC, SEO, Social Media, Email Marketing, WhatsApp

campaigns, Marketing Automation, Branding

● Design and optimize marketing funnels for lead generation and conversions

● Coordinate with internal teams (Sales, Product, Tech, Content, Design)

● Track KPIs: Traffic, Leads, MQLs, SQLs, CAC, LTV, ROI

● Manage internal teams or external agencies/freelancers

● Prepare monthly/quarterly performance reports and growth strategies

● Stay updated with latest SaaS marketing trends and tools

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