Head of Digital Marketing

Company Description Sindhu Hospitals is a not-for-profit, cancer-focused multi-super specialty quaternary care institution located in HITEC City, Hyderabad, inaugurated and dedicated to the nation by the Honourable Prime Minister Shri Narendra Modi Ji. The hospital spans 2.2 million square feet across 18 floors and is envisioned to house 1,500 beds and 27 advanced operation theatres. Sindhu Hospitals is committed to compassionate, high-quality, and accessible healthcare for individuals from all socio-economic backgrounds. A highly experienced team of doctors delivers comprehensive cancer and critical care, including chemotherapy, radiation therapy, cancer surgeries, bone marrow transplants, and advanced critical care. Care is supported by cutting-edge diagnostics, modern laboratory services, and blood centre facilities, along with over 30 super specialties.

Role Description The Head of Digital Marketing is a full-time, on-site role based in Hyderabad, responsible for leading the hospital's digital presence and brand visibility. This role oversees end-to-end digital strategy, including planning, executing, and optimizing campaigns across social media, search, and other online channels to support patient outreach, awareness, and reputation-building. Daily responsibilities include managing content and messaging across platforms, coordinating with internal clinical and administrative teams, and supervising external agencies or vendors to ensure consistent and compliant communication. The Head of Digital Marketing analyzes web and campaign performance data, manages lead generation funnels, and continuously refines digital initiatives to improve engagement, patient inquiries, and conversion. The role also involves staying current with healthcare marketing regulations and best practices, budgeting for digital activities, and mentoring a small team to deliver high-impact digital campaigns.

Qualifications

• Strong foundation in Marketing and Digital Strategy, with proven experience leading digital initiatives in complex or service-oriented organizations.
• Hands-on expertise in Social Media Marketing, including content planning, campaign management, and community engagement across major platforms.
• Demonstrated experience in Lead Generation, funnel management, and performance optimization to drive qualified inquiries and conversions.
• Proficiency in Web Analytics and related tools (e.g., Google Analytics, social media insights, campaign tracking) to interpret data and guide decisions.
• Experience in healthcare or hospital marketing, or other regulated industries, with an understanding of ethical and compliance considerations.
• Excellent communication, stakeholder management, and leadership skills, with the ability to collaborate across clinical and administrative teams.
• Ability to develop and manage budgets, prioritize initiatives, and deliver measurable results under timelines.
• Bachelor's or Master's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.