Head of Digital Marketing

Company Description

Simandhar Education is transforming finance education through innovative programs and cutting-edge AI tools, preparing professionals for the evolving global economy. A trusted partner of Becker Professional Education, Simandhar offers globally benchmarked certifications such as CPA, CMA, ACCA, and EA with industry-leading pass rates and a proven track record of career success. The institution boasts 500+ corporate partnerships with renowned organizations, thousands of successful placements, and a dedicated team focused on student success. Backed by industry veterans from top-tier companies and a forward-thinking approach, Simandhar equips students with the skills to lead in the world of global finance.

Role Description

This is a full-time, on-site role based in Hyderabad for the position of Head of Digital Marketing. The Head of Digital Marketing will be responsible for creating and executing comprehensive digital marketing strategies, managing social media campaigns, enhancing brand presence, and driving lead generation efforts. The role requires overseeing the analysis of web analytics to optimize digital outreach and work collaboratively with internal teams to ensure alignment with organizational goals.

Qualifications

• Proficiency in Marketing and developing comprehensive Digital Strategies
• Strong expertise in Social Media Marketing, including campaign creation and management
• Proven ability in Lead Generation through various digital channels
• Experience with Web Analytics for tracking and improving performance metrics
• Strong leadership and team management capabilities
• Excellent analytical, communication, and project management skills
• Bachelor's or Master's degree in Marketing, Business, or a related field
• Experience in the education or edtech sector is a plus