Head of Digital Marketing

Key Responsibilities

Own and drive the overall digital marketing strategy across channels

Lead and manage in-house teams including SEO, content, performance marketing, social media, design, and video

Plan and oversee performance marketing campaigns (Meta, Google Ads, and other platforms)

Guide SEO strategy including technical, on-page, off-page, local SEO, and generative/AI-driven search optimization

Ensure strong content, creative, and brand consistency across all digital and offline touchpoints Align marketing goals with business, sales, and revenue objectives

Define and track KPIs, dashboards, and performance reports

Drive lead quality, conversion optimization, and funnel improvements

Collaborate closely with sales, leadership, and external partners

Manage budgets, tools, vendors, and agency relationships

Stay updated with digital trends, platform changes, and emerging technologies

Build processes, workflows, and best practices for scalability

Core Requirements

5+ years of experience in digital marketing with hands-on exposure across multiple channels

Strong working knowledge of:

o Performance Marketing (Meta Ads, Google Ads)

o SEO (Technical, On-page, Off-page, Local, Generative/GEO)

o Content Marketing & Social Media

o Creative & Branding (working closely with design and video teams)

Proven experience managing and mentoring digital marketing teams

Strong understanding of analytics and data-driven decision-making

Hands-on experience with:

o Google Analytics 4 (GA4)

o Google Tag Manager

o Google Search Console

o Performance marketing dashboards and reporting tools

Experience scaling traffic, leads, and revenue through digital channels

Strong communication, leadership, and stakeholder management skills

Good to Have / Bonus Skills

Experience in education, or service-based industries

Agency Experience

Knowledge of marketing automation, CRM integrations, and lead management

Experience managing large websites or multi-location businesses

Exposure to offline marketing alignment (print, events, branding)

Certifications in digital marketing, performance marketing, or analytics

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field (preferred)

Advanced digital marketing certifications are a plus

What We're Looking For

Strategic leader with a hands-on mindset

Ability to balance big-picture thinking with execution

Strong people management and team-building skills

Data-oriented decision maker with business acumen

Passion for growth, experimentation, and continuous learning