Head of Digital Marketing

3–8 years of experience in Digital Marketing, Growth Marketing, Performance Marketing, Product Marketing, Demand Generation, or B2B Marketing.

Experience in SaaS, B2B Technology, Workday, IT Consulting, Enterprise Software, or Product companies is preferred.

Strong hands-on experience with:

Google Ads

LinkedIn Ads

Meta Ads

SEO

GA4

Google Search Console

Content Marketing

Lead Generation

Email Marketing

Conversion Rate Optimization

Understanding of B2B enterprise buying journeys and demand generation.

Experience with CRM/marketing automation platforms such as HubSpot, Salesforce, Zoho, Marketo, or similar.

Working knowledge of WordPress/CMS, Canva/Figma, Excel/Google Sheets, and analytics tools.

Strong copywriting, communication, analytical, and stakeholder-management skills.

Good to Have

Workday ecosystem / Workday consulting marketing exposure

B2B SaaS marketing

Enterprise technology marketing

IT consulting marketing

Demand Generation

Account-Based Marketing (ABM)

Product Marketing

Marketing Automation

HubSpot / Salesforce

SEMrush / Ahrefs

Looker Studio

AI-powered marketing

Digital Marketing certifications

Key Success Metrics

Qualified Leads / MQLs / SQLs

Marketing-Sourced Pipeline

CPL / CAC / ROAS

Website & Organic Growth

SEO Rankings

Conversion Rate

Enterprise Lead Generation

Campaign ROI

A/B Testing & CRO

Ideal Candidate

We are looking for a data-driven and hands-on B2B marketer who can market both technology products and consulting services and understands how digital marketing can generate measurable enterprise business opportunities.

Experience working with SaaS, Workday, HR Technology, Enterprise Applications, Digital Transformation, or IT Consulting will be an advantage.