Head of Digital Marketing

Company Description

Gaudium IVF and Women Health Ltd is India's leading IVF chain with 7 Hubs and 36 Spokes across India. Led by Dr. Manika Khanna, the chain has helped 30,000+ motherhood dreams come true worldwide.

Gaudium IVF is a leading super-speciality fertility clinic renowned for its state-of-the-art facilities, advanced fertility treatments, and unparalleled success rates.

Along with being a flag-bearer of state-of-the-art fertility care in India, Gaudium IVF has been recognized for its excellence with numerous awards and serves international patients from over 30 countries. From being ranked No.1 in Times Health Survey to getting international recognition from Oxford University, Gaudium and its success stories echo through the industry.

Role Description

So we have the brand, the strategy, the experience, an incredible success story, and a capable team.

We need someone at the very lead who can execute this strategy and guide the team with digital marketing that cuts through the noise!

This person will be responsible for Gaudium IVF's Pan-India digital growth and brand communication across various online channels.

The candidate will be heading a team of Performance Marketers, Social Media Manager, Organic Growth Manager and Graphic Designers

This role owns the complete digital charter overseeing and strategising everything from performance marketing, SEO, and social media to identifying new digital channels, platforms, and growth opportunities.

Key Responsibilities

• Own and execute the overall digital marketing strategy aligned with business and growth goals.
• Lead, mentor, and scale a high-performing digital marketing team.
• Lead paid acquisition across Google, Meta, YouTube, programmatic, and emerging platforms.
• Optimize CPL, CPA, ROAS, and conversion rates across the funnel.
• Oversee lead generation through PPC campaigns
• Enhance SEO and SMO activities
• Identify and pilot new digital growth opportunities such as influencer marketing, affiliates, marketplaces, automation tools, AI-led marketing, WhatsApp marketing, and emerging platforms.
• Track and Analyse growth across digital channels with a strong ROI focus.

Requirements

• SEO specialist
• SMO specialist
• PPC specialist
• Meta & YouTube Expert
• Proficient in Google Ads and Meta Ads
• Strong analytical skills to track campaign performance and optimize results.
• Ability to work in a fast-paced and constantly evolving environment