JOB TITLE: HEAD : DEMAND GENERATION AND DIGITAL MARKETING
LOCATION: India / Hybrid
DEPARTMENT: Marketing
REPORTS TO: Chief Marketing Officer
EXPERIENCE: 12 to 15 Years
Role Mandate: Own Clarion's full-funnel digital growth engine:
- Awareness Digital -driven Engagement MQL SQL Pipeline Velocity Revenue Impact
- Single-point accountability for performance, conversion, CAC, and marketing-sourced pipeline.
- Results-first. Revenue-focused. Data-led.
What You Own
- Demand Generation & Campaign Architecture
- Drive quarterly integrated campaigns (email paid landing SDR retargeting)
- ICP segmentation (industry, geo, tech stack, buyer intent)
- Lead nurture journeys & scoring
- MQL SQL conversion and velocity improvement
- Weekly SDR & sales alignment
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Performance Marketing
- Own SEO, Google Ads, LinkedIn Ads, retargeting
- Budget optimization (CAC, ROAS, pipeline contribution)
- Always-on experimentation (ads, creatives, offers, audiences)
SEO & Content-Led Growth
- Technical & on-page SEO strategy aligned to buying intent
- Keyword & topic clusters for vertical-led pipeline growth
- Campaign-driven content (whitepapers, case studies, landing pages)
- Partner with content team for thought leadership & demand capture
CRO & Website Performance
- Landing pages, UX flows, form optimization
- A/B testing & funnel drop-off reduction
- Improve session lead demo conversions
Marketing Ops & AI Innovation
- HubSpot workflows, scoring, attribution & reporting
- Funnel dashboards & performance analytics
- Leverage AI for targeting, personalization, creative testing & automation
- Manage agencies with clear KPIs & ROI benchmarks
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Success Metrics
- Predictable MQL SQL conversion
- Improved pipeline velocity
- Lower CAC, higher marketing-sourced revenue
- Measurable ROI across search, PPC, paid social & organic
- Clean, board-ready attribution dashboards
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Skills Required
- Full-funnel growth & campaign expertise
- Advanced analytical mindset (CAC, ROAS, attribution, velocity)
- SEO strategy & content-led pipeline understanding
- HubSpot marketing automation proficiency
- Sales alignment & SDR collaboration capability
- Agency & vendor management
- AI-first experimentation mindset
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Education
- Bachelor's degree in Marketing, Business, Engineering or related field
- MBA or Digital Marketing certification preferred
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WHY JOIN CLARION TECHNOLOGIES
- Opportunity to build a world-class digital revenue engine.
- High-visibility role with executive leadership exposure.
- Ownership of strategic growth charter.
- Access to cutting-edge marketing technology and AI tools.
